Everything You Need to Know About iOS 16 and Pasteboard Opt-Ins

The much-anticipated release of iOS 16 in the fall of 2022 is set to impact user experiences and change the mobile landscape. With iOS Private Relay, ATT compliancy requirements...


2022 Mobile Growth Awards Call for Entries Now Open

It’s once again time for Branch’s annual Mobile Growth Awards, designed to recognize the most innovative campaigns and leaders in the mobile space.


5 New Journeys Features To Make Your Smart Banners Even Better 

We know that getting mobile website visitors to download and use your app can be a challenge, so Journeys focuses specifically on helping drive app growth and engagement by turn...


Advice on Mobile Growth From 12 Top Execs

When it comes to mobile growth, there are no better lessons than those shared directly from people who have gone through it and seen success for themselves. We compiled some of ...


Is It Time To Add OTT and CTV to Your Marketing Campaigns?

CTV is the fastest-growth video channel for advertising. So, is it time to add OTT and CTV to your marketing campaigns? Get set up for success, learn best practices, and underst...


Mobile User Acquisition Strategy: Drive Users to your App (Part 1)

Mobile user acquisition is based on a multi-pronged strategy that focuses on building a better user experience. But it’s tough to stand out from the crowd. There are 5.7 million...


Branch Employee Highlight: Boomerang Employee Amanda Vandiver

As Branch’s Senior Product Marketing Manager, Amanda Vandiver keeps a finger on the pulse of the mobile tech industry. Since starting at Branch in 2017, Amanda has been promoted...


How a Leading Australian Sports Betting App is Driving User Acquisition and Measuring Attribution

Sports betting isn’t something new in the Australian market. However, COVID-19 and the proliferation of internet-enabled devices, especially smartphones, are pushing online bett...


Branch Named 2022 Cloud 100 Honoree by Forbes

Branch has been named to Forbes’ 2022 Cloud 100 list, the definitive ranking of the top 100 private cloud companies in the world.


Branch Honored With Fortune 2022 Best Medium Workplaces Award

We are excited to announce that Branch has been recognized for Best Medium Workplaces 2022 by Fortune and Great Place to Work. We’re honored to be recognized — for a second time...

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