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How Redfin Uses Smart Banners to Convert Web Traffic

This blog post was originally published in 2016. You can also read recent insights on how to implement interstitial ads and banners on mobile. Redfin provides its users with an ...

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How Dubsmash Uses Content Sharing to Boost User Engagement and Retention

The Dubsmash app allows users to record hilarious videos of themselves in which they dub over famous audio snippets. Dubmash videos are incredibly popular and their pervasivenes...

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Personalizing User Onboarding: The Antidote to Rising User Acquisition Costs

As we’ve noted before, mobile app developers face considerable challenges when trying to build a viable mobile business. However daunting, the challenge is not stopping develope...

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Introducing the New Branch Developer Portal for Better Deep Linking

We’re excited to launch the new Branch Developer Portal.  As we’ve continued to release new features and update the docs with answers to commonly asked questions, it became clea...

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How Wattpad Uses Smart Banners to Convert Mobile Web Users

This blog post was originally published in 2016. You can also read recent insights on how to use web-to-app banners on mobile. Wattpad provides a space for both writers and read...

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How PicsArt Uses Content Sharing to Drive Growth

With the rise of photo-driven social media the market for photo editing apps has also grown exponentially to provide developers the chance to attract a user base potentially as ...

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And the Winners of the Mobile Growth Challenge Are…

The wait is finally over! After reviewing all of the amazing submissions to our $10,000 Mobile Growth Challenge, it’s time to announce the winners! With over 250 registrations, ...

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Measuring the Success (and Failure) of Mobile Marketing Campaigns

Mobile developers are at the heart of everything we do at Branch. From the ease-of-use of our SDK, to the global mobile growth community that we’ve built around the world, our j...

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Branch Raises $35 Million to Fix Mobile Discovery With Deep Links

I’m excited to announce that Branch has raised $35 million in new financing — bringing our total raised to $53 million. We’re now 50 people and plan to double in size by the end...

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Adding Content to Your Mobile Analytics Toolkit

While the reality of building a viable business based on a mobile app is daunting, that’s not stopping tens of thousands of apps from launching every week. To compete with milli...

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How to Use App Content to Improve Your App Marketing Strategy

It’s hard out there for app developers. Competing with millions of live apps in Google Play and the Apple App Store is difficult enough. User acquisition costs are skyrocketing ...

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