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Why Should I Use Branch for Universal Links?

This is a question we’ve gotten a few times since Universal Links launched on iOS 9. Branch is fully compatible with Universal Links and, in fact, makes the setup process much e...

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How to Set Up Android M App Links with Deep Linking

Since the beginning of Android, deep linking has been a struggle to implement due to the fragmented nature of link redirection. It was incredibly hard to open up the app when in...

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Branch Links 101 Part 1: Intro and Anatomy

On the Branch blog, we’ve talked a lot about deep linking, deferred deep linking, contextual deep linking… you name it. You’ve learned the values Branch links provide, from deep...

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5 Actionable Steps to Increase App Downloads

All mobile developers want the same thing: to increase the number of people that download their app. Growth hacking is still everyone’s top priority. (Well, except for Bing Gord...

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Best Practices for Core Spotlight Search on iOS 9

Core Spotlight, a new feature of iOS 9, can have a huge impact on app discovery for developers. Now, users can search within your app to find the specific content they care abou...

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Spotlight Search and the App Content Gold Rush

For mobile app developers, 2015 feels like 1998 as the war for “mobile SEO” begins. Apple just released iOS 9 — the newest version of their mobile operating system. iOS 9 comes ...

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Best Practices for iOS 9 Universal Links – Deep Linking, Tracking, and Deepviews

iOS 9.0 brought a lot of really cool features, namely Universal Linking and Core Spotlight Search, that every mobile developer should be aware of and experiment with. However, w...

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3 Rules for Creating URI Schemes that Support App Content Discovery

At the most basic level, a Uniform Resource Identifier (URI) is a format that launches a specific experience or piece of content in an app. Just as many applications recognize h...

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Why You Should Use Deep Linking to Increase User Retention

By now, deep linking is used by the savviest mobile developers and product managers. We consider them the early adopters. However, the mass market, the people still buying gener...

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App Metrics Mobile Developers Should Care About

No matter where you look, articles are flooded with headlines about mobile growth. But how quickly is mobile actually growing? At Branch, we’re all about data, so we wanted to p...

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Designing an iOS App for Deep Linking

Deep linking has become more and more relevant in the mobile ecosystem as major tech players are joining the party. The benefit of deep linking are very evident, and here we’ll ...

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