As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant percentage of sales, the gap between digital and offline continues to shrink. With more than half a billion users accessing the internet via mobile, mobile has a considerable influence on how people find and purchase products. 1 in 3 consumers in India uses their smartphones during their shopping journey.
This in mind, the right in-app marketing strategy can make all the difference. To create bright moments with frictionless shopping this Diwali, brands must personalize experiences, understand consumer behavior through in-app market research, and implement marketing strategies to increase engagement with newly acquired users.
Our latest infographic in partnership with InMobi details how you can make the most of this festive season!
Want to learn more about how you can sweeten your ROI this season? Contact our sales team now!