The Festive Season Guide for In-App Marketers by Branch & InMobi

Anjali Kumar

Liz was Content Marketing Manager at Branch from 2018 to 2020. During her tenure, she was responsible for content strategy and creation, including blog posts, case studies, webinars, social media, and more.

Oct 23, 2019

Share

As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant percentage of sales, the gap between digital and offline continues to shrink. With more than half a billion users accessing the internet via mobile, mobile has a considerable influence on how people find and purchase products. 1 in 3 consumers in India uses their smartphones during their shopping journey.

This in mind, the right in-app marketing strategy can make all the difference. To create bright moments with frictionless shopping this Diwali, brands must personalize experiences, understand consumer behavior through in-app market research, and implement marketing strategies to increase engagement with newly acquired users.

Our latest infographic in partnership with InMobi details how you can make the most of this festive season!

Want to learn more about how you can sweeten your ROI this season? Contact our sales team now!

Anjali Kumar

Liz was Content Marketing Manager at Branch from 2018 to 2020. During her tenure, she was responsible for content strategy and creation, including blog posts, case studies, webinars, social media, and more.

Oct 23, 2019

Branch provides the industry's leading mobile linking and measurement platforms, offering solutions that unify user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact sales today.

Share

Get the latest mobile knowledge

To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.

You are subscribed! 🚀