The Festive Season Guide for In-App Marketers by Branch & InMobi

Anjali Kumar

October 23rd, 2019

As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant percentage of sales, the gap between digital and offline continues to shrink. With more than half a billion users accessing the internet via mobile, mobile has a considerable influence on how people find and purchase products. 1 in 3 consumers in India uses their smartphones during their shopping journey.

This in mind, the right in-app marketing strategy can make all the difference. To create bright moments with frictionless shopping this Diwali, brands must personalize experiences, understand consumer behavior through in-app market research, and implement marketing strategies to increase engagement with newly acquired users.

Our latest infographic in partnership with InMobi details how you can make the most of this festive season!

Want to learn more about how you can sweeten your ROI this season? Contact our sales team now!

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and has been selected by over 75,000 apps since 2014 — including Adobe, BuzzFeed, Yelp, and many more. Learn more about Branch or contact sales today.
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