August 31st, 2020
Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.
It’s been a wild few months as everyone in the mobile ecosystem braces themselves for the impact iOS 14 will have on the industry. Our intention is to act as a trusted resource you can turn to. That’s why we’ve been publishing various resources and guides to aid in the transition to a reality where device-level data is no longer easily accessible. To make things even easier, we’ve rounded up our recently published iOS 14 resources to help you get your ducks in a row before iOS 14 is released in a couple of weeks:
Our iOS 14 landing page is a one-stop-shop for all your questions. From how Branch’s products and platform will change to what steps you need to take depending on your integrations, this page is consistently updated to ensure you’re getting the latest information you need to best prepare. Find useful FAQs, links to helpful blogs and documentation, and much more. Visit https://branch.io/ios-14/ to get started.
For customers using Branch Universal Ads, consider this checklist your source of truth as you go through your tech stack to determine what changes you need to make in preparation for iOS 14 and SKAdNetwork. Make a copy for your team and find handy links to our docs that dive deeper on how to set up or change your integrations in this centralized resource. Find it here.
We’ve recently launched Branch University to power your understanding and act as a self-serve guide for Branch products. Recently, we’ve added new material around iOS 14 to walk you through what’s changing and why it’s important, including information on new IDFA changes, an overview of SKAdNetwork and how it works, and how we plan to support it. Watch the videos here.
Last week, we ran a webinar for customers detailing how we’ll support SKAdNetwork, required and recommended updates to your Branch integration, and additional changes iOS 14 will have on the Branch platform. To access that information, watch the on-demand webinar on our website.
On August 26th, Facebook provided us with an official update on how they’ll be handling IDFA and attribution with iOS 14. Facebook’s public statement on these updates can be found here. We’ll also be making some updates to ensure the Branch platform is compatible with Facebook’s changes. Read our updated docs to learn the key takeaways from Facebook’s announcement you need to know and what we recommend for customers who run app ads on Facebook.
The latest piece of content on the Branch blog lists different tips to help make the most of your paid ads in iOS before they get interrupted when iOS 14 is released. Take a look to get a head start on optimizing your current ad systems, and read more of our iOS 14-centric content on our blog as well.
To stay updated on the latest information on iOS 14, be sure to subscribe to our email notifications by filling in the form below — we’ll be releasing new resources as we continue to learn more and work on updating our own integrations and products. We sincerely hope you find these resources helpful — if you have other questions, reach out to your CSM or our support team.