Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to determine which channel or campaign r...
UPDATE: As of 2018, this solution for deep linking from Universal App Campaigns is no longer available. You can read one of our newer posts on how deep linking technology influences cross-platform user acquisition. What do Facebook, Goo...
Branch partner app HotelTonight has always been a tastemaker in mobile growth strategies as they’ve become a major name in the hotel-bookings space. In regards to their innovations in mobile marketing, we’ve tracked their successes close...
App advertising through Google AdWords can be incredibly powerful, but it requires finesse to get the results you want. As a growing company ourselves, we appreciate the challenges of building awareness. And as developers, we know how im...
Mobile deep linking is quickly becoming standard practice for successful mobile apps. To stay competitive in the mobile space, it’s critical to understand how they work and what they can do. Branch provides the leading cross-platform lin...
