This is the second in a two-part series about deep linked advertising on Google. Part 1 covered background concepts. In this post, we will walk through how to configure everything…
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This is the first in a two-part series about deep linked advertising on Google. In this post, we will review the different concepts involved. Part 2 will cover how to configure…
What do Facebook, Google, and Twitter all have in common? In the never ending struggle to allocate ad budgets for mobile app growth, these three channels represent the majority of…
Branch partner app HotelTonight has always been a tastemaker in mobile growth strategies as they’ve become a major name in the hotel-bookings space. In regards to their innovations in mobile…
App advertising through Google AdWords can be incredibly powerful, but it requires finesse to get the results you want. As a growing company ourselves, we appreciate the challenges of building…
Mobile deep linking is quickly becoming standard practice for successful mobile apps. To stay competitive in the mobile space, it’s critical to understand how they work and what they can…