Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and skewed campaign data that leads to inefficient investment...
Here at Branch, we know trusted agencies are often involved in carrying out important business functions for our mutual customers. We also understand how important it is for our...
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.3...
Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stake...
Just over two months ago, Branch announced our acquisition of TUNE’s Attribution Analytics. Since then, we’ve heard many questions (both from customers and others in...
Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores...
Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobil...
Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant...
Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in ...
When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete furthe...
What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise...
