Category: Analytics and Dashboard

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How to Protect Your Budget from the Hidden Cost of Mobile Ad Fraud

Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and skewed campaign data that leads to inefficient investment...

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Introducing Agency Access for Branch

Here at Branch, we know trusted agencies are often involved in carrying out important business functions for our mutual customers. We also understand how important it is for our...

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How to Drive Installs from Facebook Advertising

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.3...

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New White Paper: The Product Manager’s Guide to Cross-Platform Onboarding Experiences

Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin.  For product managers, winning this high-stake...

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Integration Update: A Look Inside The Branch TUNE Migration

Just over two months ago, Branch announced our acquisition of TUNE’s Attribution Analytics. Since then, we’ve heard many questions (both from customers and others in...

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How Tokopedia Drove 3X Lift in Organic Installs and Reduced Misattribution Across ...

Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores...

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How to Drive App Installs and Track Campaign Performance from Instagram in 2018

Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobil...

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Announcing TUNE + Branch: A New Era for User Experience and Measurement

Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant...

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How Checkout 51 Deep Links in Ads (and Optimizes Click-to-Open Rate)

Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in ...

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How to Use mParticle and Segment with Branch to Get Complete Attribution Data

When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete furthe...

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How to Optimize Influencer Marketing for Your Mobile App

What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise...

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