Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobile…
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Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant, dramatically…
Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in Toronto, the…
When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete further…
What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise companies alike are allocating…
As a technology provider, Branch enables software developers and, in particular, mobile app developers to implement deep linking and attribution. We process data on behalf of your company and are…
Digital advertising has now surpassed TV to become the primary channel for advertisers. And as ad spending has increased, so has ad fraud: estimates of the annual losses caused by…
Branch’s products influence a wide variety of roles and teams within companies around the world. The most successful organizations have teams of users across the product, marketing and engineering departments…
Perhaps unbeknownst to you, your journey to this webpage has been a series of hops made possible by dozens of open source applications. Whether it is the encryption used to…
The one question every mobile marketer ponders—web or app? The answer is simple: there is a time for each, and there is a user for each. While mobile app users…
In 2018, it’s fair to say that nearly all mobile professionals agree: we live in a mobile world. A whopping 85% of the time users spend on mobile devices is…
Anyone who uses Branch knows that we don’t just help improve user experience and conversion rates through deep linking; we also provide tons of powerful attribution data that can help…