Android

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Capture Your Highest LTV Customers on More Android Devices With Branch’s MMP

The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In...

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7 Ideas from “Evolution of MMPs” Panel, App Growth Summit Berlin 2022

In the Evolution of MMPs panel at the App Growth Summit Berlin 2022, the largest mobile attribution companies had an open discussion about the evolution of measurement on iOS, ...

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Why Flutter Developers Should Use Branch’s Flutter SDK to Power Apps

Learn what the Flutter framework is, how it works, and how we support developers with our Branch Flutter SDK.

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Critical Conversations: What Are Mobile Leaders Discussing in 2022?

At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next. 

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The Current State of Play Store Attribution Without GAIDs

Just as we thought the dust had settled on GAID-related access for Android 12, Google recently updated their documentation. In the new version, they revised an earlier announcem...

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What Is Android Privacy Sandbox? Is This The IDFA Apocalypse All Over Again?

Google has announced Privacy Sandbox on Android, but there are a number of things that will hopefully keep this from being a repeat of iOS 14.

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Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. However, a significant update is coming to the data available from Facebook's ...

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Life After User Breakup

Churn doesn’t have to mean the permanent end of your relationship with a user — you can potentially win them back with the right outreach.

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Google Announces Changes to Limit Ad Tracking Behavior on Android

What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.

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How to Open an Android App from the Browser

Opening an installed app from a browser is often referred to as “deep linking." With this guide, learn how to deep link into your Android app for yourself.

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New White Paper: The 2019 Playbook for Cross-Platform Deep Linking and Attribution

At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it sho...

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