For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. However, a significant update is coming to the data available from Facebook's ...
Churn doesn’t have to mean the permanent end of your relationship with a user — you can potentially win them back with the right outreach.
What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.
Opening an installed app from a browser is often referred to as “deep linking." With this guide, learn how to deep link into your Android app for yourself.
At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it sho...
Advances in attribution and deep linking have changed marketer expectations and technology stacks. Today we’ll share an update on how leading digital brands are using multi-touc...
As time spent within native apps continues to increase for both iOS and Android users, it’s important that you address both operating systems in your 2019 mobile growth plan to ...
One of the most painful things we deal with at Branch on a regular basis are the poor attempts of platform developers to implement support for 3rd party deep linking. First, let...
Leading product managers are analyzing Progressive Web Apps (PWAs) in greater detail. Today we’ll summarize key considerations they’re making and the potential impact PWAs will...
You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Ac...
2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app ...
