Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million apps combined, users aren’t too keen on downloading new apps. I...
As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users are increasingly turning to technology to connect them with...
After a few months of social distancing, the world is no longer the same. The adoption of everything virtual, from food delivery, shopping, work, dating, birthdays, workouts, and in my case, even physical therapy, has accelerated to a pl...
Editor’s note: An abridged version of this blog post first appeared on CMO.com. The CMO of yesterday — a creative, brand-driven executive — is on the verge of extinction. The role has evolved (and will continue to evolve) dramatically, r...
According to Statista, app downloads worldwide reached 204 billion in 2019 from 192.45 billion in 2016. As mobile app usage continues to increase, mobile marketers and app developers must think about how to leverage new channels — ...
Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platfo...
Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and optio...
A successful mobile growth strategy requires a holistic approach to both paid and organic app user acquisition. Organic acquisition lays the groundwork for longterm mobile growth, while paid acquisition offers a continuous and predictabl...
Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly from Apple Search Ads, giving you the most accurate way to me...
Leading product managers are analyzing Progressive Web Apps (PWAs) in greater detail. Today we’ll summarize key considerations they’re making and the potential impact PWAs will have on the native ecosystem. Native apps are still chang...
