Editor’s note: An abridged version of this blog post first appeared on CMO.com. The CMO of yesterday — a creative, brand-driven executive — is on the verge of extinction. The…
Read More
According to Statista, app downloads worldwide reached 204 billion in 2019 from 192.45 billion in 2016. As mobile app usage continues to increase, mobile marketers and app developers must think…
Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams…
Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that…
A successful mobile growth strategy requires a holistic approach to both paid and organic app user acquisition. Organic acquisition lays the groundwork for longterm mobile growth, while paid acquisition offers…
Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly from Apple Search…
Leading product managers are analyzing Progressive Web Apps (PWAs) in greater detail. Today we’ll summarize key considerations they’re making and the potential impact PWAs will have on the native ecosystem….
In an increasingly mobile world, native apps are changing everything from how we find nearby restaurants to how we watch our favorite television programs. For Turner Broadcasting’s TBS and TNT…
You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android…
2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app store…
Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus…
Lark Health brings the best in design, AI, and mobile technology to chronic disease management and prevention. Before Lark, chronic disease was managed by visiting doctors and aides. To substantially…