Category: App Discovery

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How to Deep Link and Attribute with Android Slices

You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Ac...

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The 2018 Mobile App Store Download Statistics Report

2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever.   Specifically, App Annie predicts that consumer app ...

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How to Optimize Apple Search Ads Attribution with Branch’s Universal Ads

Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus...

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How Lark Health Boosted Onboarding Rate to 92% with Branch’s Deferred Deep Links

Lark Health brings the best in design, AI, and mobile technology to chronic disease management and prevention. Before Lark, chronic disease was managed by visiting doctors and a...

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How to Optimize Influencer Marketing for Your Mobile App

What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise...

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The Best Marketing Channels to Get More Downloads for Your Mobile App

Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing ...

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Announcing Branch’s 2018 Mobile Growth Handbook

2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts th...

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The Mobile Marketer’s Guide to Content and Mobile SEO

For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of str...

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How to Track Organic and Viral Mobile App Installs

Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means m...

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How to Manage and Optimize Apple Search Ads Campaigns in 2018

Most—if not all—mobile marketers have at least considered adding Apple Search Ads to their mobile marketing growth stacks. Now that we’re in 2018 and the effects of Apple Search...

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The Ultimate Guide to Cost-Effective Mobile User Acquisition

From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion m...

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