Category: App Discovery

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2018 App Install Trends: Are You Recouping Your CPI?

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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How the App Ecosystem Is Evolving in 2018

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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Partner Story: 5 Things Mallzee Has Learned on Its Journey to 1 Million App Downloads

Here at Branch, we love celebrating the milestone successes of our partners! In June, Mallzee, the Tinder-esque high street shopping app, announced 1 Million downloads and firml...

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And the Winners of the Mobile Growth Stories Challenge Are…

The wait is over! After reviewing all of the submissions to our Mobile Growth Stories Challenge, it’s time to announce the winners! Our judging panel (below) were impressed by t...

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How To Get More App Downloads by Rethinking Your Mobile Marketing Strategy

This blog post was originally published in 2017. You can also read one of our newer posts on how deep linking plays a vital role in cross-platform user acquisition. I talk to hu...

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The Secrets Behind nOCD’s Early Stage App Growth

This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more an...

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WWDC 2017: What’s Coming in iOS 11 for Deep Linking and App Discovery

Apple used WWDC this year to announce exciting new iOS technologies like Augmented Reality and more powerful Siri voice control. Of course, anyone involved in the mobile ecosyst...

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The iOS Security Alert Is Killing App Store Downloads

At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially low...

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We’re Giving Away $15,000 — Tell Us Your Mobile Growth Stories!

Tracking growth on mobile used to be hard. My cofounders and I built Branch out of the frustration we felt from all the experiments that we kept trying to run and couldn’t. Brok...

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I Studied the Top 500 App Store Keywords So You Wouldn’t Have To

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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Mobile Marketing: How Paid App Installs Impact Organic Downloads

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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