There are 2.1M apps in the Google Play store and 2M apps in the iOS App Store as of Q3 2018, according to Statista. However, app adoption and monetization are…
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For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of…
Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know…
This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment…
If you’ve been in mobile development for a while, you most likely have heard about Google’s Firebase platform. They’ve launched about 10 new services, ranging from A/B testing to basic…
This is a guest post written by Alex Jubien, an independent consultant for mobile strategy. He helps companies ranging from startups to large groups for which mobile is a key issue….
“I wish my app could be harder to find” — said no app developer, ever. Branch is a mobile linking platform providing unified mobile experiences and measurement for more than…
If you haven’t noticed, Google’s App Indexing has been receiving an enormous amount of attention in the last year. Now, with the recent launch of the Firebase development platform, Google…
Currently, organic traffic is a huge source of traffic on websites, and as the mobile industry grows, apps are hoping to imitate this success. App Indexing will likely become a…
Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who spends three and a half hours on their phone each…
As a deep linking company that handles millions of links every day, Branch deals with Universal Links on a daily basis. We see the vast potential, but are very familiar…
There’s a war being waged in mobile. A war to control the final lucrative frontier that will shape how mobile is monetized. The battle is for mobile search, and its…