Category: App Links

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Use...

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Deep linking: From URL and URI schemes to Universal Links, App Links, and beyond

If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links, and disc...

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The Deep Linking Playbook for iOS 12

Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cove...

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New White Paper: The Product Manager’s Guide to Cross-Platform Onboarding Experiences

Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin.  For product managers, winning this high-stake...

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Introducing Attribution for Snapchat

We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapcha...

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TBS and TNT Leverage Branch to Increase App Downloads by 10X

In an increasingly mobile world, native apps are changing everything from how we find nearby restaurants to how we watch our favorite television programs. For Turner Broadcastin...

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How to Deep Link and Attribute with Android Slices

You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Ac...

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How Product Managers are Unlocking Cross-Platform ROI: 4 Focus Areas

Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts.  Here’s how today’s best are mastering the art and sci...

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How Tokopedia Drove 3X Lift in Organic Installs and Reduced Misattribution Across All Channels by 30%

Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores...

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G2 Crowd Names Branch A Leader in Mobile Marketing Software for Fall 2018

At Branch, we believe customer value begins with providing great user experiences. In a crowded marketplace, it’s easy for software providers to resort to deceptive product mess...

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Deep Linking or Organic Search Attribution: Can You Have Both?

According to a report from Google last August, more than 60% of searches now occur on a mobile device, bringing the estimated volume of monthly mobile searches to 50 billion. Th...

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