Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely…
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If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links,…
Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cover the…
Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique…
We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapchat performance across both paid…
In an increasingly mobile world, native apps are changing everything from how we find nearby restaurants to how we watch our favorite television programs. For Turner Broadcasting’s TBS and TNT…
You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android…
Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts. Here’s how today’s best are mastering the art and science of generating…
Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores for free, Tokopedia has…
At Branch, we believe customer value begins with providing great user experiences. In a crowded marketplace, it’s easy for software providers to resort to deceptive product messaging and ads to…
According to a report from Google last August, more than 60% of searches now occur on a mobile device, bringing the estimated volume of monthly mobile searches to 50 billion. That’s…
Traditional URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app. Deep linking…