Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely mobile, and marketing teams that focus on des...
If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links, and discuss the vital importance of optimizing deep linking strategi...
Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cover the same topic for iOS 12, which is equally important. Her...
Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique set of strategic and tactical trade...
We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapchat performance across both paid and organic marketing activit...
In an increasingly mobile world, native apps are changing everything from how we find nearby restaurants to how we watch our favorite television programs. For Turner Broadcasting’s TBS and TNT television stations, mobile was becoming an ...
You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Actions enhancement, Slices. (A clever play on pie, for those ...
Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts. Here’s how today’s best are mastering the art and science of generating cross-platform ROI. Prioritize and predic...
Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores for free, Tokopedia has grown rapidly since its inception i...
At Branch, we believe customer value begins with providing great user experiences. In a crowded marketplace, it’s easy for software providers to resort to deceptive product messaging and ads to try to win business. But when users love a ...
