Mobile user acquisition is based on a multi-pronged strategy that focuses on building a better user experience. But it’s tough to stand out from the crowd. There are 5.7 million...
The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In...
App Store Optimization (ASO) is often about making small changes to your app page, which could have a noticeable impact on your app’s search ranking and visibility in the stores...
Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketin...
According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billi...
Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly f...
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts th...
Most—if not all—mobile marketers have at least considered adding Apple Search Ads to their mobile marketing growth stacks. Now that we’re in 2018 and the effects of Apple Search...
From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion m...
This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...
Last week, we held the inaugural Branchout Conference, the first-ever industry event focused on what we can do together to overcome the increased fragmentation of the mobile eco...
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