Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique set of strategic and tactical trade...
This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the reality of the mobile advertising world is that any campaign is only as strong as its weakest ad. So, what makes a good a...
Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing channels will actually perform? What are the best ways to ma...
If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since our inception, however. In fact, Branch now hosts a full suite of deep...
The wait is over! After reviewing all of the submissions to our Mobile Growth Stories Challenge, it’s time to announce the winners! Our judging panel (below) were impressed by the breadth and depth of the stories we received. As mobile d...
This blog post was originally published in 2017. You can also read one of our newer posts on how deep linking plays a vital role in cross-platform user acquisition. I talk to hundreds of mobile developers all around the world — they come...
Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes some under-the-hood changes to how links are handled. Anyone ...
At Branch, we have noticed something obvious: app developers often want to link directly into other apps. It sounds simple, but this is often frustratingly difficult to implement. That’s why we’re excited to announce a brand new, open-so...
You’ve decided you want to take a stab at building the next successful mobile app business. First off, spend some time and think about whether you’re ready for this. I’d liken the process to running in a marathon followed by wrestling in...
Our partners have had some amazing results from integrating with Branch. We’ve also seen our deep links used in some very creative ways . But recently Branch provides the leading cross-platform linking and attribution platform, offering ...
