Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Running Apple Search Ads campaigns helps mobile marketers increase brand visibility and app downloads by promoting your app exactly where users are looking...
Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly from Apple Search Ads, giving you the most accurate way to me...
As 65% of mobile app downloads are sourced from a search on the iOS App Store, you likely already know the value of app store optimization (ASO) and have considered adding – or are already running – Apple Search Ads as part o...
As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to fresh insights on app installs and adoption, we learned a lot this year and hope ...
The holy grail of attribution is to understand ROI. In other words, comparing the revenue driven by your marketing campaigns against the cost of running them. Sounds simple enough in theory, but often a major headache in practice: export...
