Category: Apple

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WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know

Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.

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Announcing Support for Apple App Clips

Learn what App Clips are, why they're useful, and how Branch's App Clips support brings them to the next level.

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What Are the Differences Between Smart Banners and App Clips?

Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million app...

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The Great iOS 14 Reprieve (For Now)

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Information in this blog post may no longer apply. Read about that update and Bra...

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How to Prepare for Apple’s UIWebView Deprecation

We wanted to provide guidance in light of Apple’s recent notification that the App Store will begin rejecting submissions of apps using UIWebView. The Timeline of Events In June...

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New White Paper: The 2019 Playbook for Cross-Platform Deep Linking and Attribution

At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it sho...

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Branch is Proud to be Recognized as an Apple Search Ads Partner

Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly f...

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The Deep Linking Playbook for iOS 12

Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cove...

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How To Deep Link Out of Your App

One of the most painful things we deal with at Branch on a regular basis are the poor attempts of platform developers to implement support for 3rd party deep linking. First, let...

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Are Your Deep Links Actually Working? Probably Not.

It’s a common misconception that all deep linking is the same, and that it can be treated as a commoditized piece of infrastructure that can be solved by simply enabling Apple’s...

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Progressive Web Apps vs Native Apps: Where to Focus Now

Leading product managers are analyzing Progressive Web Apps (PWAs) in greater detail.  Today we’ll summarize key considerations they’re making and the potential impact PWAs will...

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