How Ad Networks Work on iOS In order to advertise your mobile app across other third party applications, you typically would work with a third-party ad network. The ad network…
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Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know…
Most—if not all—mobile marketers have at least considered adding Apple Search Ads to their mobile marketing growth stacks. Now that we’re in 2018 and the effects of Apple Search Ads…
From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads…
During the Apple App Store submission process, developers are asked to specify if their apps use the IDFA. Incorrectly specifying how your app uses this identifier can cause your app…
Integrating Branch into your app has never been easier, thanks to our revamped documentation. If you’re pressed for time or would just rather have a simple plugin to do it…
Note that this behavior is still present on the latest iOS devices. Starting with iOS 11.2, you might notice some inconsistent behavior when deep linking into your app with Universal…
With iOS 11, Apple is making two big changes to how cookies can be used on the web and within apps. First, all in-app instances of Safari (also known as…
It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago,…
According to a recent study, over 30% of all app downloads originate from a friend recommendation. That means that someone shared the app with a friend via a link or…
Apple used WWDC this year to announce exciting new iOS technologies like Augmented Reality and more powerful Siri voice control. Of course, anyone involved in the mobile ecosystem knows those…
At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially…