At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially…
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If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible…
Picture this: you want to get started with Universal Links on iOS and the documentation at Apple has asked you to create and host an AASA file. So, what is…
Implementing Universal Links results in a 40% increased conversion to open rate. Continue reading to learn more about the study.
Over the years, despite continuous design improvements, iOS apps have been treated largely as data silos and have been unable to use data outside of the confines of their sandboxes….
This aricle originally appreared as a guest post on Venture beat. Apple’s software quality has been the subject of criticism for some time now. Marco Arment helped bring this to…
As a deep linking company that handles millions of links every day, Branch deals with Universal Links on a daily basis. We see the vast potential, but are very familiar…
There’s a war being waged in mobile. A war to control the final lucrative frontier that will shape how mobile is monetized. The battle is for mobile search, and its…
Happy New Year, dear reader! Throughout the year we’ve kept a close eye on the mobile ecosystem, and we’ve distilled a lot of those thoughts into blog posts here. Like…
When iOS 9.2 was released on Dec 8th, thousands of app developers suddenly realized their app experience was broken. A small change in Safari’s handling of deep links resulted in…
Consumers are changing the way that they search online – shifting queries from desktop to mobile devices in rapid fashion. Interestingly, mobile search has now overtaken desktop in 10 countries…
“It’s just too saturated. The barriers to adoption and therefore monetization are too high. It’s easier on the web.” Said my friend as he described why his company stopped building…