Learn what App Clips are, why they’re useful, and how Branch’s App Clips support brings them to the next level.
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Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with…
Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Information in this blog post may no longer apply. Read about that update and…
We wanted to provide guidance in light of Apple’s recent notification that the App Store will begin rejecting submissions of apps using UIWebView. The Timeline of Events In June 2018,…
At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it should: seamlessly,…
Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly from Apple Search…
Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cover the…
One of the most painful things we deal with at Branch on a regular basis are the poor attempts of platform developers to implement support for 3rd party deep linking….
It’s a common misconception that all deep linking is the same, and that it can be treated as a commoditized piece of infrastructure that can be solved by simply enabling…
Leading product managers are analyzing Progressive Web Apps (PWAs) in greater detail. Today we’ll summarize key considerations they’re making and the potential impact PWAs will have on the native ecosystem….
2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app store…
Deep linking on iOS is the practice of leveraging contextual links to drive a user to specific in-app content. Marketers and developers know how important deep linking is; they also…