Category: Attribution

Copy-of-TEMPLATE-Blog-OG-NEW-DO-NOT-USE-YET-1-768x402.png

A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

TEMPLATE-Blog-OG-768x402.png

SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this means for mobile marketers.

first-image-1-768x317.png

“Horseshoe CX” – Why Closing the Loop is Critical in 2021

What is Horseshoe CX, and what does it mean to close the loop?

OG_What-to-Do-with-Your-Mobile-Ad_1200x628_x2-768x402.png

What to Do with Your Mobile Ad Spend in September

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  In iOS 14.5 and beyond, likely to be released in spring 2021, Limit Ad Tracking...

OG_Get-More-from-SKAdNetwork-with-Branch_1200x628-1-768x402.png

Get More from SKAdNetwork with Branch

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. To learn about how to set up SKAdNetwork for your Branch app, please visit our SKAdNe...

OG_What-is-the-IDFA_1200x628_x2-768x402.png

What Is the IDFA? Learn What It’s Used for — and Why iOS 14 Killed It

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  During 2020’s WWDC, Apple announced that with the release of iOS 14 — likely in...

OG_The-Limitations-of-SKAdNetworks_1200x628-768x402.png

The Limitations of SKAdNetwork – Pros and Cons vs. an MMP for Mobile Tracking

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Apple’s latest plans for iOS 14 will effectively render the IDFA useless for mo...

OG_iOS-14_Frequently-Asked-Questions_1200x628-x2-768x402.png

iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to t...

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  A special thanks to Alex Bauer for his help on this post. His mobile newsletter...

OG_What-is-SKAdNetwork_1200x628-768x402.png

What is SKAdNetwork: The Evolution of Mobile Attribution from Apple’s Perspe...

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  When Apple launched the iPhone in 2007, as revolutionary as the device was, it ...

adobeArtboard-1@2x-768x403.png

Branch Named Adobe 2020 Exchange Enterprise Partner of the Year

We’re excited to announce that Branch, the leading deep linking and mobile attribution platform, has been named Adobe 2020 Exchange Enterprise Partner of the Year for Digital Experience, Americas. The Adobe Exchange partner program is de...

  • 1
  • |
  • 9
Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements!