Category: Attribution

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Google Announces Changes to Limit Ad Tracking Behavior on Android

What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.

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Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...

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Announcing SKAdNetwork Support for Twitter Campaigns

We are excited to announce that our SKAdNetwork integration with Twitter is now complete. Learn how this integration helps you gain more insight into the performance of your Twi...

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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...

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“Horseshoe CX” – Why Closing the Loop is Critical in 2021

What is Horseshoe CX, and what does it mean to close the loop?

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What to Do with Your Mobile Ad Spend in September

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  In iOS 14.5 and bey...

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Get More from SKAdNetwork with Branch

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. To learn about how to set...

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What Is the IDFA? Learn What It’s Used for — and Why iOS 14 Killed It

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  During 2020’s WWDC,...

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The Limitations of SKAdNetwork – Pros and Cons vs. an MMP for Mobile Tracking

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Apple’s latest plan...

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iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to the IDFA Going Away, and What This Means for the Industry

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  A special thanks to...

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