Attribution

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Why You Need Branch’s SEO App Attribution Solution

We’re excited to introduce SEO App Attribution, a new solution from Branch that equips brands and agencies with attribution insight into app events (i.e. engagement, acqui...

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5 New Journeys Features To Make Your Smart Banners Even Better 

We know that getting mobile website visitors to download and use your app can be a challenge, so Journeys focuses specifically on helping drive app growth and engagement by turn...

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How a Leading Australian Sports Betting App is Driving User Acquisition and Measuring Attribution

Sports betting isn’t something new in the Australian market. However, COVID-19 and the proliferation of internet-enabled devices, especially smartphones, are pushing online bett...

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5 Best Practices for Mobile Linking on Social Media

When done right, social media linking can be a powerful tool if you can create value for your target audience. By following the best practices we outline for you in this article...

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7 Ideas from “Evolution of MMPs” Panel, App Growth Summit Berlin 2022

In the Evolution of MMPs panel at the App Growth Summit Berlin 2022, the largest mobile attribution companies had an open discussion about the evolution of measurement on iOS, ...

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WWDC 2022 Recap: What’s New for Mobile Growth?

Apple announced improvements to SKAdNetwork and the latest on AppTrackingTransparency compliance at their annual Worldwide Developers Conference (WWDC). Read on to learn more ab...

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How Sports Betting Apps Maximize Engagement, and What Others Can Learn

Learn about the strategies leading sports betting apps have used to maximize user engagement!

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Rummy Passion: How India’s hottest gaming app used Branch to solve attribution and linking

As one of India’s premier card gaming platforms, Rummy Passion hosts thousands of rummy players and pays out millions of rupees every day. The Rummy Passion team, based in Chand...

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Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution

Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.

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Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. However, a significant update is coming to the data available from Facebook's ...

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