Attribution

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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...

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“Horseshoe CX” – Why Closing the Loop is Critical in 2021

What is Horseshoe CX, and what does it mean to close the loop?

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What to Do with Your Mobile Ad Spend in September

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  In iOS 14.5 and beyond, ...

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Get More from SKAdNetwork with Branch

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. To learn about how to set...

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What Is the IDFA? Learn What It’s Used for — and Why iOS 14 Killed It

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  During 2020’s WWDC,...

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The Limitations of SKAdNetwork – Pros and Cons vs. an MMP for Mobile Tracking

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Apple’s latest plan...

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iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to the IDFA Going Away, and What This Means for the Industry

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  A special thanks to...

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What is SKAdNetwork: The Evolution of Mobile Attribution from Apple’s Perspective

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  When Apple launched...

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Branch Named Adobe 2020 Exchange Enterprise Partner of the Year

We’re excited to announce that Branch, the leading deep linking and mobile attribution platform, has been named Adobe 2020 Exchange Enterprise Partner of the Year for Digital Ex...

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Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Use Case

What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of fu...

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