Category: Attribution

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iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to the IDFA Going Away, and What This Means for the Industry

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  A special thanks to...

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What is SKAdNetwork: The Evolution of Mobile Attribution from Apple’s Perspective

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  When Apple launched...

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Branch Named Adobe 2020 Exchange Enterprise Partner of the Year

We’re excited to announce that Branch, the leading deep linking and mobile attribution platform, has been named Adobe 2020 Exchange Enterprise Partner of the Year for Digital Ex...

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Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Use Case

What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of fu...

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The Threat of Walled Gardens on Mobile Advertising

You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for an advertisement that...

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketin...

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How to Measure and Optimize Apple Search Ads Campaigns

Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Running Apple Search Ads campaigns helps mobile marketers increase brand visibility and app dow...

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Use...

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New White Paper: The 2019 Playbook for Cross-Platform Deep Linking and Attribution

At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it sho...

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How to Drive Installs from Facebook Advertising

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.3...

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How to Track App Store Downloads Initiated on the Mobile Web

Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond las...

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