Category: Attribution

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Mobile App Retargeting: Benefits and Best Practices

Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about that app entirely. T...

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How to Run a Successful App Install Ad Campaign

A successful mobile growth strategy requires a holistic approach to both paid and organic app user acquisition. Organic acquisition lays the groundwork for longterm mobile growt...

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How App Analytics Platforms Benefit from Best-in-Class Attribution Data

App analytics are only as useful as the attribution data that makes them work. The data is the fuel. Today we’ll showcase why leading digital brands are placing a premium on acc...

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Celebrating One Year of Facebook MMP

Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch...

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Does Running Apple Search Ads Influence App Rankings? 3 Ways to Optimize

As 65% of mobile app downloads are sourced from a search on the iOS App Store, you likely already know the value of app store optimization (ASO) and have considered adding ̵...

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Time Matters For Cross-Platform Attribution: A Peek into Branch Product Strategy

“We chose Branch because they have the biggest data set to solve the cross-platform issue, which translates to greatly increased accuracy and reduced discrepancies. Comparing th...

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The Best Attribution and Deep Linking Solutions for iOS and Android

Advances in attribution and deep linking have changed marketer expectations and technology stacks. Today we’ll share an update on how leading digital brands are using multi-touc...

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Best of 2018: The Top 5 Branch Blogs Worth a Second Read

As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to fresh insights on app...

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How APUS Drove Higher Quality Installs From Paid Ads on Google and Facebook

CPC. CPM. CPA. CPI. CTR. No matter which paid advertising method mobile marketers rely on to drive app installs, opens, and conversions, the costs continue to rise. APUS Group, ...

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IPv6 Support: A Step Forward for Attribution and Deep Linking Accuracy

The secret sauce behind Branch’s linking and attribution infrastructure is the Branch link graph, the largest pool of cross-platform (desktop, mobile web, and app) user activity...

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Complete ROI Visibility: Introducing Cost Data Ingestion for Universal Ads

The holy grail of attribution is to understand ROI. In other words, comparing the revenue driven by your marketing campaigns against the cost of running them. Sounds simple enou...

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