Category: Attribution

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How to Use mParticle and Segment with Branch to Get Complete Attribution Data

When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete furthe...

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How to Optimize Apple Search Ads Attribution with Branch’s Universal Ads

Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus...

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How to Track App Downloads: The Mobile Marketer’s Guide

In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out...

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How Mobile App Install Attribution Works for iOS and Android

As mobile app install attribution on iOS and Android (and the user journeys it aims to track) continue to evolve, app attribution has become an increasingly important aspect of ...

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How Rent the Runway Optimizes Mobile Web and Email Marketing for Mobile Acquisition and Engagement

Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns ...

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Deep Linked Email Gets An Upgrade: Meet Universal Email

Today, we’re excited to introduce Universal Email, the refreshed product name for Branch’s email solution, which allows marketers to create and measure seamless email to a...

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The Journeys You Love at a Fraction of the Load Time: Performance Improvements to the Branch Web SDK

The Branch Web SDK sometimes plays second fiddle to our iOS and Android SDKs, but it is nevertheless an incredibly important part of the Branch offering. The Branch Web SDK help...

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How to Optimize Mobile In-App Ads Like a Pro

This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the reality of the mobile advertising world is that any campaign ...

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How to Optimize Mobile App Install Attribution (and Why It’s Essential)

So far, this year has become a year of many emerging mobile trends, but it’s undeniably been a year of exciting advancements in mobile app install attribution. Cross-platform, c...

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Web Attribution & Cookie-Tracking: A 2018 Tragedy

With the release of Safari 11 and ITP (Intelligent Tracking Prevention) last September, Apple drastically altered how cookies and attribution on the web function. The new restri...

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How to Drive Mobile App Installs and Open Your App from Any Mobile Browser

We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have become d...

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