Category: COVID-19

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The Gift of Growth: How to Prepare for 2020 Holiday Trends

COVID-19 has widely impacted retailers, and the prevalence of social distancing measures has only made it evident that brands need to adapt to meet the shift in consumer shoppin...

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How FinTech Company TrueMoney Optimizes its Marketing Strategy: An Interview With ...

Growth Manager Laurent Billieres recently interviewed Mrs. Thi-thom Pham, Head of Marketing at Ascend Group, to discover Ascend’s marketing strategy in the midst of COVID,...

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How Social Apps Meet User Needs During COVID — and How You Can Do the Same

The spread of the coronavirus has changed the world we live in and the way people interact with each other. With the shift to a more virtual world, people are looking for ways t...

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Advanced Organic Growth Strategies in the Age of COVID

After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the more advanced and creative strategies ...

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How Personal Finance and Banking Apps Upped Their Mobile Game During COVID — and H...

As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users...

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How Online Fashion Brand Pomelo Enhances its Digital Experience: An Interview with...

Laurent Billieres, Growth Manager of Southeast Asia at Branch, recently interviewed Pomelo CMO Jean Thomas on digital transformation, retention, Pomelo’s COVID strategy, a...

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Organic Mobile Growth Strategies in the Age of COVID

After a few months of social distancing, the world is no longer the same. The adoption of everything virtual, from food delivery, shopping, work, dating, birthdays, workouts, an...

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