Category: Cross-Channel

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How Crypto Trading Apps are Betting Big on Mobile

Crypto apps have seen explosive growth in the past year. Learn the key ingredients that have powered their success — and how you can do the same for your app.

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Announcing Deep Linking and Attribution Support for Over-the-Top (OTT) Channels

Announcing deep linking and attribution support for over-the-top channels to allow you to measure ad performance and provide consumers a seamless experience.

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Is This Old-school Tech the New Biggest Marketing Opportunity?

Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in the west like...

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What Are the Differences Between Smart Banners and App Clips?

Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million app...

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How to Start Using and Measuring Your App for Affiliate and Partner Marketing

According to renowned marketer Robert Glazer, affiliate marketing has existed for over two decades now, and has transformed significantly over its lifetime — taking on many diff...

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How Braze and Branch Can Drive Powerful, Cohesive, Cross-Platform Customer Experie...

Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or broken experie...

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How PatPat Achieved a 4X Increase in Cross-Platform Users

According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of people ...

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5 Moves Leaders in the Travel, Hospitality and Events Industry are Making to Weath...

We all know that right now is an unprecedented time in history. A common challenge businesses face is how to keep going in spite of the difficulties, but among these challenges ...

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4 Ways Mobile Marketers Can Create Relevant, Cross-Channel Experiences

It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones b...

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5 Examples of Seamless Cross-Platform Experiences to Drive App Growth

52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain...

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What are the Best Mobile Ad Formats?

More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to keep grow...

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