Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in…
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Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with…
According to renowned marketer Robert Glazer, affiliate marketing has existed for over two decades now, and has transformed significantly over its lifetime — taking on many different titles like associate…
Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or…
According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of…
We all know that right now is an unprecedented time in history. A common challenge businesses face is how to keep going in spite of the difficulties, but among these…
It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them…
52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain mobile…
More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to…
Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely…
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to…