Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or…
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According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of…
We all know that right now is an unprecedented time in history. A common challenge businesses face is how to keep going in spite of the difficulties, but among these…
It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them…
52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain mobile…
More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to…
Users now engage with brands across more channels, platforms, and devices than ever. While cross-platform users present a tremendous opportunity (with higher conversion and retention rates than their single-platform counterparts),…
This is the final part in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from…
This is part 2 in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from Attribution…
This is part 1 in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from Attribution…
Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely…
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…