More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to…
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Users now engage with brands across more channels, platforms, and devices than ever. While cross-platform users present a tremendous opportunity (with higher conversion and retention rates than their single-platform counterparts),…
This is the final part in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from…
This is part 2 in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from Attribution…
This is part 1 in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from Attribution…
Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely…
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to…
Top brands are converting mobile web traffic into high-value mobile app users. Today we’ll share a few pointers on how to turn this effective and cost-efficient strategy into a vital…
CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For most brands, this…
App analytics are only as useful as the attribution data that makes them work. The data is the fuel. Today we’ll showcase why leading digital brands are placing a premium…
Whenever we decide to prioritize a new product feature at Branch, we ask ourselves a lot of questions. First and foremost: How will this help our existing and future customers…