Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to…
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Top brands are converting mobile web traffic into high-value mobile app users. Today we’ll share a few pointers on how to turn this effective and cost-efficient strategy into a vital…
CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For most brands, this…
App analytics are only as useful as the attribution data that makes them work. The data is the fuel. Today we’ll showcase why leading digital brands are placing a premium…
Whenever we decide to prioritize a new product feature at Branch, we ask ourselves a lot of questions. First and foremost: How will this help our existing and future customers…
As we near the end of 2018 and begin 2019, we wanted to take a look back at all the amazing things that happened at Branch this year. From joining…
CPC. CPM. CPA. CPI. CTR. No matter which paid advertising method mobile marketers rely on to drive app installs, opens, and conversions, the costs continue to rise. APUS Group, a…
Last week, we hosted a joint webinar with Criteo, a leading provider of advertising solutions for consumer marketing. Our topic: Key marketing takeaways from 2018 and the future of mobile…
As a Premier Partner in the Adobe Exchange Partner Program, we are pleased to announce Branch’s multi-platform attribution and deep linking extension for Adobe Experience Platform Launch. First released to…
Today, we’re launching the world’s first cross-platform, cross-channel cohort analysis tool. Using data from our unique People-Based Attribution engine, marketers finally have a way to build cohort reports that show…