Category: Cross-Channel

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What are the Best Mobile Ad Formats?

More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to keep grow...

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How Market Kurly Drove a 118% Increase in Web-to-App Engagement

Users connect with brands across more channels, platforms, and devices than ever before. Statista forecasts that by 2020, there will be around 6.58 network-connected devices per...

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Dynamic Web-to-App Success: RADIO.COM Drives 61% CTI Using Personalized Branch Banners

Launching a new app isn’t easy – especially when you’re already an established brand with a large, loyal user base. Ensuring your users know about the app contextually ...

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What are the Best Ways to Promote an App?

According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billi...

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Use...

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How to Drive Installs from Facebook Advertising

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.3...

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How to Track App Store Downloads Initiated on the Mobile Web

Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond las...

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How to Track App Downloads Using Smart Banners

Top brands are converting mobile web traffic into high-value mobile app users. Today we’ll share a few pointers on how to turn this effective and cost-efficient strategy into a ...

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How to Make Interstitial Ads and Banners Work on Mobile

CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For m...

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How App Analytics Platforms Benefit from Best-in-Class Attribution Data

App analytics are only as useful as the attribution data that makes them work. The data is the fuel. Today we’ll showcase why leading digital brands are placing a premium on acc...

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The Best Attribution and Deep Linking Solutions for iOS and Android

Advances in attribution and deep linking have changed marketer expectations and technology stacks. Today we’ll share an update on how leading digital brands are using multi-touc...

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