Category: Cross-Platform

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How to Create Cross-Platform Campaigns for Your App

Create cross-platform campaigns to increase user engagement, retention, and LTV.

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The Gift of Growth: How to Prepare for 2020 Holiday Trends

COVID-19 has widely impacted retailers, and the prevalence of social distancing measures has only made it evident that brands need to adapt to meet the shift in consumer shopping behaviors. As retailers and direct-to-consumer brands fina...

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Is This Old-school Tech the New Biggest Marketing Opportunity?

Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in the west like they have in Asia-Pacific. A big reason: In the past, scann...

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What Are the Differences Between Smart Banners and App Clips?

Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million apps combined, users aren’t too keen on downloading new apps. I...

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How to Start Using and Measuring Your App for Affiliate and Partner Marketing

According to renowned marketer Robert Glazer, affiliate marketing has existed for over two decades now, and has transformed significantly over its lifetime — taking on many different titles like associate marketing, partner marketing, or...

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How Braze and Branch Can Drive Powerful, Cohesive, Cross-Platform Customer Experie...

Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or broken experiences from the companies they patronize.  That means today’s ...

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How PatPat Achieved a 4X Increase in Cross-Platform Users

According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of people shopping in the app purchase a product, compared to just 3% ...

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4 Ways Mobile Marketers Can Create Relevant, Cross-Channel Experiences

It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them in bed, and eMarketer projecting US m-commerce sa...

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Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Us...

What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of funnel marketing activities more influential than others? A cu...

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5 Examples of Seamless Cross-Platform Experiences to Drive App Growth

52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain mobile users — which means bringing users from other channe...

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