COVID-19 has widely impacted retailers, and the prevalence of social distancing measures has only made it evident that brands need to adapt to meet the shift in consumer shopping behaviors….
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Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in…
Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with…
According to renowned marketer Robert Glazer, affiliate marketing has existed for over two decades now, and has transformed significantly over its lifetime — taking on many different titles like associate…
Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or…
According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of…
It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them…
What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of funnel marketing activities…
52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain mobile…
According to Statista, app downloads worldwide reached 204 billion in 2019 from 192.45 billion in 2016. As mobile app usage continues to increase, mobile marketers and app developers must think…
Part of being the leader in cross-platform linking and attribution means innovating to support the various platforms upon which users engage. The first walled garden we helped you tackle: mobile…
Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely…