Category: Cross-Platform

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What Are the Differences Between Smart Banners and App Clips?

Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million app...

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How to Start Using and Measuring Your App for Affiliate and Partner Marketing

According to renowned marketer Robert Glazer, affiliate marketing has existed for over two decades now, and has transformed significantly over its lifetime — taking on many diff...

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Improve Experience and Performance with SingleTap Enabled Journeys

Branch and Digital Turbine have teamed up to help you grow your mobile app audience faster and create a much better mobile brand experience. Our new integration enables you to e...

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Organic Mobile Growth Strategies in the Age of COVID

After a few months of social distancing, the world is no longer the same. The adoption of everything virtual, from food delivery, shopping, work, dating, birthdays, workouts, an...

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How Braze and Branch Can Drive Powerful, Cohesive, Cross-Platform Customer Experiences

Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or broken experie...

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How PatPat Achieved a 4X Increase in Cross-Platform Users

According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of people ...

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4 Ways Mobile Marketers Can Create Relevant, Cross-Channel Experiences

It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones b...

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Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Use Case

What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of fu...

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Seamless Mobile Experiences Play a Key Role in Digital Transformation: A Sears & Kmart Case Study

There have never been more channels through which to engage your customers. This is both an exciting opportunity and a major challenge for brands — especially for those new to t...

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5 Examples of Seamless Cross-Platform Experiences to Drive App Growth

52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain...

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