You cannot succeed in the digital world without working with partners, so it's critical to make sure you're keeping good company. At Branch, our commitment is to be an industry...
The much-anticipated release of iOS 16 in the fall of 2022 is set to impact user experiences and change the mobile landscape. With iOS Private Relay, ATT compliancy requirements...
Apple announced improvements to SKAdNetwork and the latest on AppTrackingTransparency compliance at their annual Worldwide Developers Conference (WWDC). Read on to learn more ab...
At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next.
Just as we thought the dust had settled on GAID-related access for Android 12, Google recently updated their documentation. In the new version, they revised an earlier announcem...
Google has announced Privacy Sandbox on Android, but there are a number of things that will hopefully keep this from being a repeat of iOS 14.
We're excited to announce that Branch customers can now get deeper insights from their Snapchat campaigns thanks to the introduction of our integration with Snap Advanced Conver...
Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.
Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. When Apple launched...
As a data-dependent company, protecting our customers’ data is a primary consideration that drives every decision we make. Our Privacy Principles are so important to us th...
Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates...
To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.
