Category: Data Privacy

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What is SKAdNetwork: The Evolution of Mobile Attribution from Apple’s Perspective

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  When Apple launched...

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Data Privacy Principle: Branch Will Never Rent or Sell Our Customers’ User Data

As a data-dependent company, protecting our customers’ data is a primary consideration that drives every decision we make. Our Privacy Principles are so important to us th...

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How to Build a Data-Dependent Company When Data is a Bad Word

Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates...

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