Data Privacy

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The Current State of Play Store Attribution Without GAIDs

Just as we thought the dust had settled on GAID-related access for Android 12, Google recently updated their documentation. In the new version, they revised an earlier announcem...

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What Is Android Privacy Sandbox? Is This The IDFA Apocalypse All Over Again?

Google has announced Privacy Sandbox on Android, but there are a number of things that will hopefully keep this from being a repeat of iOS 14.

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Branch Supports Advanced Conversions, Snapchat’s Privacy-Centric Mobile Attribution Solution

We're excited to announce that Branch customers can now get deeper insights from their Snapchat campaigns thanks to the introduction of our integration with Snap Advanced Conver...

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Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution

Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.

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What is SKAdNetwork: The Evolution of Mobile Attribution from Apple’s Perspective

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  When Apple launched...

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Data Privacy Principle: Branch Will Never Rent or Sell Our Customers’ User Data

As a data-dependent company, protecting our customers’ data is a primary consideration that drives every decision we make. Our Privacy Principles are so important to us th...

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How to Build a Data-Dependent Company When Data is a Bad Word

Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates...

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