Deep Linking

Deep linking is the process of directly linking to web pages that contain information, rather than website homepages. These web pages are called “deep links.” Deep links account for the majority of links on the web, as each home page can have hundreds, thousands, or even millions of deep links. Deep links also exist in mobile apps — even though mobile apps don’t use the Hypertext Transfer Protocol (HTTP) format that websites use, the information pages they contain are still deep links with their own addresses.

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Why You Need Branch’s SEO App Attribution Solution

We’re excited to introduce SEO App Attribution, a new solution from Branch that equips brands and agencies with attribution insight into app events (i.e. engagement, acqui...

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Introducing the Branch Sandbox Program

With the Branch Sandbox program, you'll have access to the Branch product and engineering teams for special early access to test drive Branch's cutting-edge solutions before the...

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Seven User Experiences to Avoid in Mobile Marketing

Here’s a breakdown of key items you should consider avoiding when constructing your mobile user experience.

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5 Best Practices for Mobile Linking on Social Media

When done right, social media linking can be a powerful tool if you can create value for your target audience. By following the best practices we outline for you in this article...

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What Mobile App Events Should You Track With Your MMP?

Measuring the important KPI events for your business, downstream events users perform after installing your app, and important conversion events used for ads optimization with B...

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How to Use Mobile SEO to Convert Users

SEO has drastically changed in the past decade from technical algorithm hacks to quality, intent-driven content and engagement. To really get the most from SEO, you must focus o...

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How Sports Betting Apps Maximize Engagement, and What Others Can Learn

Learn about the strategies leading sports betting apps have used to maximize user engagement!

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How to Improve Conversions with NativeLink™ Customization

NativeLink is Branch's deferred deep linking solution for Private Relay. Discover how you can customize your NativeLink experience to delight your users!

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How Apps Can Use First-Party Data to Drive Growth

As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...

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