Deep Linking

Deep linking is the process of directly linking to web pages that contain information, rather than website homepages. These web pages are called “deep links.” Deep links account for the majority of links on the web, as each home page can have hundreds, thousands, or even millions of deep links. Deep links also exist in mobile apps — even though mobile apps don’t use the Hypertext Transfer Protocol (HTTP) format that websites use, the information pages they contain are still deep links with their own addresses.

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What Mobile App Events Should You Track With Your MMP?

Measuring the important KPI events for your business, downstream events users perform after installing your app, and important conversion events used for ads optimization with B...

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How to Use Mobile SEO to Convert Users

SEO has drastically changed in the past decade from technical algorithm hacks to quality, intent-driven content and engagement. To really get the most from SEO, you must focus o...

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How Sports Betting Apps Maximize Engagement, and What Others Can Learn

Learn about the strategies leading sports betting apps have used to maximize user engagement!

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How to Improve Conversions with NativeLink™ Customization

NativeLink is Branch's deferred deep linking solution for Private Relay. Discover how you can customize your NativeLink experience to delight your users!

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How Apps Can Use First-Party Data to Drive Growth

As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...

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Branch Data Shows NativeLink™ is Solving Deferred Deep Linking for Private Relay Users on iOS

Branch's NativeLink™ solved the problem of deferred deep linking on Private Relay. But we wanted to know whether it has any effect on install rates. Read the results of our stud...

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How GoMechanic’s Strategic Partnership With Branch Helped Them Drive a 137% Increase in Orders

GoMechanic is one of the largest auto aftermarket startups in India and with over 1 Million downloads on the play store, their mobile app is a key part of their growth strategy....

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Rummy Passion: How India’s hottest gaming app used Branch to solve attribution and linking

As one of India’s premier card gaming platforms, Rummy Passion hosts thousands of rummy players and pays out millions of rupees every day. The Rummy Passion team, based in Chand...

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Referral Program on Whatsapp

Check out how Licious uses Branch links in their referral program on WhatsApp to enable their users to seamlessly share Branch Referral Links with their friends and family via s...

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How Licious’s Strategic Partnership With Branch Enabled Them To Further Disrupt The Indian Animal Protein Industry

Licious, India’s largest tech-first, full-stacked direct-to-consumer (D2C) fresh meat and seafood brand based out of Bengaluru, India has always been ahead of the curve in disru...

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