One of the most painful things we deal with at Branch on a regular basis are the poor attempts of platform developers to implement support for 3rd party deep linking….
Read More
As we near the end of 2018 and begin 2019, we wanted to take a look back at all the amazing things that happened at Branch this year. From joining…
As a Premier Partner in the Adobe Exchange Partner Program, we are pleased to announce Branch’s multi-platform attribution and deep linking extension for Adobe Experience Platform Launch. First released to…
Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique…
It’s a common misconception that all deep linking is the same, and that it can be treated as a commoditized piece of infrastructure that can be solved by simply enabling…
I was recently at Web Summit in Lisbon talking about mobile growth with startups just gaining momentum, as well as big brands like Burberry and L’Oreal. Along the way,…
We often see dubious claims in the market where a company will claim to be the most popular tool for this or that, and we felt that it’d be important…
The secret sauce behind Branch’s linking and attribution infrastructure is the Branch Persona Graph, the largest pool of deterministic cross-platform (desktop, mobile web, and app) user identities in the world….
We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapchat performance across both paid…
In an increasingly mobile world, native apps are changing everything from how we find nearby restaurants to how we watch our favorite television programs. For Turner Broadcasting’s TBS and TNT…
You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android…
Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts. Here’s how today’s best are mastering the art and science of generating…