Category: Deep Linking

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Use...

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New White Paper: The 2019 Playbook for Cross-Platform Deep Linking and Attribution

At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it sho...

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How to Track App Store Downloads Initiated on the Mobile Web

Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond las...

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Mobile App Retargeting: Benefits and Best Practices

Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about that app entirely. T...

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The Anatomy of a Perfect Paid App Install Campaign

Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-...

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The Basics of Mobile Advertising: A Primer for Those New to the Game

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that plac...

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How to Make Interstitial Ads and Banners Work on Mobile

CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For m...

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Time Matters For Cross-Platform Attribution: A Peek into Branch Product Strategy

“We chose Branch because they have the biggest data set to solve the cross-platform issue, which translates to greatly increased accuracy and reduced discrepancies. Comparing th...

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The Best Attribution and Deep Linking Solutions for iOS and Android

Advances in attribution and deep linking have changed marketer expectations and technology stacks. Today we’ll share an update on how leading digital brands are using multi-touc...

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Deep linking: From URL and URI schemes to Universal Links, App Links, and beyond

If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links, and disc...

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The Deep Linking Playbook for iOS 12

Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cove...

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