We often see dubious claims in the market where a company will claim to be the most popular tool for this or that, and we felt that it’d be important…
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The secret sauce behind Branch’s linking and attribution infrastructure is the Branch Persona Graph, the largest pool of deterministic cross-platform (desktop, mobile web, and app) user identities in the world….
We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapchat performance across both paid…
In an increasingly mobile world, native apps are changing everything from how we find nearby restaurants to how we watch our favorite television programs. For Turner Broadcasting’s TBS and TNT…
You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android…
Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts. Here’s how today’s best are mastering the art and science of generating…
Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores for free, Tokopedia has…
Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobile…
At Branch, we believe customer value begins with providing great user experiences. In a crowded marketplace, it’s easy for software providers to resort to deceptive product messaging and ads to…
In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and…
Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant, dramatically…
Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in Toronto, the…