Deep Linking

Deep linking is the process of directly linking to web pages that contain information, rather than website homepages. These web pages are called “deep links.” Deep links account for the majority of links on the web, as each home page can have hundreds, thousands, or even millions of deep links. Deep links also exist in mobile apps — even though mobile apps don’t use the Hypertext Transfer Protocol (HTTP) format that websites use, the information pages they contain are still deep links with their own addresses.

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Is This Old-school Tech the New Biggest Marketing Opportunity?

Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in the west like...

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UX Insights: Referral Program Best Practices

ShopBack is the #1 rewards and discovery platform in Asia-Pacific. It is a one-stop rewards and discovery platform for users to earn cashback while delivering performance-based ...

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Mastering Mobile Email Deep Linking: 3 Things You Need to Know

More than half of emails are opened on mobile devices. So, if you’re looking to optimize your brand’s email marketing campaigns, one of the best places to start is by impr...

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More Than 50% of Emails Get Opened on Mobile: Why Email Deep Linking Is More Important Than Ever

No one marvels when water flows from the faucet. When the lights turn on. When the sun rises in the morning and sets at night. When the internet works. These are just a few of t...

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5 Moves Leaders in the Travel, Hospitality and Events Industry are Making to Weather the Storm

We all know that right now is an unprecedented time in history. A common challenge businesses face is how to keep going in spite of the difficulties, but among these challenges ...

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How Philips Created a Connected Mobile Experience with Deep Links

Mobile internet use dominates over desktop: 52.6% of website traffic worldwide came from mobile in 2019. If you aren’t providing customers a top-notch mobile experience, the con...

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5 Reasons Your Restaurant Needs an App

90% of time on a smartphone is spent in apps, and 53% of smartphone users make purchases from company-specific apps. For Quick Service Restaurants, this presents an opportunity ...

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How Engaging are Your Push Notifications? 5 Keys to Success

In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly...

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketin...

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How to Maximize App User Lifetime Value: 5 Keys To Success

Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app mark...

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