What are the Best Ways to Promote an App?

According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billi...


The Mobile Marketer’s Guide to Content and Mobile SEO

For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of str...


The Ultimate Guide to Branch Products

If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since our incept...


Custom Deepviews For Your Mobile App

When you integrate Branch links into your app, you have the option to generate Deepviews.  What’s a Deepview? It’s a preview page rendered by your browser that simulates in-app ...


Why We Built What We Built: Branch and the Industry in 2015

Happy New Year, dear reader! Throughout the year we’ve kept a close eye on the mobile ecosystem, and we’ve distilled a lot of those thoughts into blog posts here. Like a fine vo...


Google App Streaming and Branch Deep Links

As I discussed in my recent Medium post, app developers are suffering through one of the harshest power laws of any platform in existence. It’s incredibly hard to convince someo...


New Deepviews Features Allow for Customization and Smart Routing

Since the early September launch, Deepviews has quickly become a popular product for many of our partners. Not only have we seen rapid adoption, we’ve also continued to see amaz...


Best Practices for Core Spotlight Search on iOS 9

Core Spotlight, a new feature of iOS 9, can have a huge impact on app discovery for developers. Now, users can search within your app to find the specific content they care abou...


Best Practices for iOS 9 Universal Links – Deep Linking, Tracking, and Deepviews

iOS 9.0 brought a lot of really cool features, namely Universal Linking and Core Spotlight Search, that every mobile developer should be aware of and experiment with. However, w...


App Discovery on iOS 9 Spotlight Search

After Apple announced the upcoming iOS Spotlight search functionality, we dug straight into the documentation to try it out. We thought, wouldn’t it be great if Branch developer...


Click-to-install rates – an analysis of 12 million app links

We know that user acquisition is tough. If you spend time running install ads, creating referral programs, and building sharing features for your app, you see many types of link...

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