Category: Developer Tools


Updated for 2019: The Ultimate Android Deep Linking Guide

As time spent within native apps continues to increase for both iOS and Android users, it’s important that you address both operating systems in your 2019 mobile growth plan to make sure you’re leaving no user – and no revenue R...


How To Deep Link Out of Your App

One of the most painful things we deal with at Branch on a regular basis are the poor attempts of platform developers to implement support for 3rd party deep linking. First, let me set some context so you know who this post is targeted t...


How to Deep Link and Attribute with Android Slices

You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Actions enhancement, Slices. (A clever play on pie, for those ...


How to Use mParticle and Segment with Branch to Get Complete Attribution Data

When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete further down the funnel, like reading a blog post or completing a ...


How to Optimize Apple Search Ads Attribution with Branch’s Universal Ads

Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus a direct link, there’s a good reason developers and markete...


How to Track App Downloads: The Mobile Marketer’s Guide

In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out how to get more app downloads. Establishing methods of trac...


Launching Fraud Detection for Universal Ads

Digital advertising has now surpassed TV to become the primary channel for advertisers. And as ad spending has increased, so has ad fraud: estimates of the annual losses caused by fraudsters are $6.5 billion in US alone. Mobile is the ne...


Why Do Open Source SDKs Matter?

Perhaps unbeknownst to you, your journey to this webpage has been a series of hops made possible by dozens of open source applications. Whether it is the encryption used to connect to this website, your browser’s engine, or the server op...


How to Approach Analytics for Mobile Apps

In 2018, it’s fair to say that nearly all mobile professionals agree: we live in a mobile world. A whopping 85% of the time users spend on mobile devices is spent in mobile apps. Mobile revenue is expected to reach $248B by 2020. There i...


Branch Meets CLI: Automated iOS Integration Now Available!

Integrating Branch into your app has never been easier, thanks to our revamped documentation. If you’re pressed for time or would just rather have a simple plugin to do it for you, we’ve got the answer!  We’re excited to introduce you to...

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