You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android…
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When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete further…
Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus…
In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out…
Digital advertising has now surpassed TV to become the primary channel for advertisers. And as ad spending has increased, so has ad fraud: estimates of the annual losses caused by…
Perhaps unbeknownst to you, your journey to this webpage has been a series of hops made possible by dozens of open source applications. Whether it is the encryption used to…
In 2018, it’s fair to say that nearly all mobile professionals agree: we live in a mobile world. A whopping 85% of the time users spend on mobile devices is…
Integrating Branch into your app has never been easier, thanks to our revamped documentation. If you’re pressed for time or would just rather have a simple plugin to do it…
Note that this behavior is still present on the latest iOS devices. Starting with iOS 11.2, you might notice some inconsistent behavior when deep linking into your app with Universal…
If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for a backend. You likely then discovered that designing…
We are proud to announce that the Branch deep linking and attribution toolkit is now available on Twitter’s Fabric platform. In addition to offering Branch to all Fabric users, we…
If you’re reading this post, you probably already know how important your mobile website is for driving app installs. (If not, you can get caught up on the biggest source…