Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over year that percentage gets larger….
Read More
It’s August, and the most exciting thing isn’t going back to school—it’s Branch finding every avenue to deploy your deep links and surface more of your app’s content. This month’s…
These days, there’s no denying that one of the most effective ways to engage users is via email. Through email, the modern marketer can instantly reach millions of users who…
This is an excerpt from our latest eBook, The Marketers Guide to Emails on Mobile. Download the full eBook here. Emails are the easiest way to directly contact customers, users,…
There’s a long list of reasons why email is your best bet to get high quality and engaged users back into your app. But, if you really want the full…
At Branch, our most important core value is being “partners first.” By partners, we mean our customers, community, or anyone who interacts with Branch. From the beginning, we’ve referred to…
The emergence of mobile has caused marketers to re-think how they approach traditional marketing channels. This year, $6 billion was spent online between Black Friday and Cyber Monday, with over…
It’s 2016, and mobile apps are firmly cemented as a cornerstone of digital marketing, in essentially all verticals. Modern consumers have marketers optimizing their efforts at a rapid pace to…
Today, I’m excited to unveil a suite of new premium solutions, built upon our core linking infrastructure, that represent the future of the Branch platform. The release of Journeys™ Web…
Did you know that you can generate a pre-populated referral SMS (text message) directly from an email link? For instance, if User A clicks this email link, a SMS draft…
As I’ve written about before, email continues to defy the pundits and to be a critical channel for customer engagement. The one thing that does undermine the effectiveness of email,…
At Wattpad, we use Branch links to ensure our A/B testing efforts go beyond the vanity metrics of email open rates, button clicks, and page views. The following are the…