These days, there’s no denying that one of the most effective ways to engage users is via email. Through email, the modern marketer can instantly reach millions of users who…
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This is an excerpt from our latest eBook, The Marketers Guide to Emails on Mobile. Download the full eBook here. Emails are the easiest way to directly contact customers, users,…
There’s a long list of reasons why email is your best bet to get high quality and engaged users back into your app. But, if you really want the full…
At Branch, our most important core value is being “partners first.” By partners, we mean our customers, community, or anyone who interacts with Branch. From the beginning, we’ve referred to…
The emergence of mobile has caused marketers to re-think how they approach traditional marketing channels. This year, $6 billion was spent online between Black Friday and Cyber Monday, with over…
It’s 2016, and mobile apps are firmly cemented as a cornerstone of digital marketing, in essentially all verticals. Modern consumers have marketers optimizing their efforts at a rapid pace to…
Today, I’m excited to unveil a suite of new premium products, built upon our core linking infrastructure, that represent the future of the Branch platform. The release of Journeys™ Web…
Did you know that you can generate a pre-populated referral SMS (text message) directly from an email link? For instance, if User A clicks this email link, a SMS draft…
As I’ve written about before, email continues to defy the pundits and to be a critical channel for customer engagement. The one thing that does undermine the effectiveness of email,…
At Wattpad, we use Branch links to ensure our A/B testing efforts go beyond the vanity metrics of email open rates, button clicks, and page views. The following are the…
Driving intuitive, seamless deep linked experiences is a headache. Mobile marketing teams struggle to connect their users to the right place inside the app, or on the web, while optimizing…
Even as the native app space grows rapidly, we at Branch see thoughtful perspectives from the front lines contending that in many instances, publishers ought to focus on an optimized…