Category: Email

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Organic Mobile Growth Strategies in the Age of COVID

After a few months of social distancing, the world is no longer the same. The adoption of everything virtual, from food delivery, shopping, work, dating, birthdays, workouts, and in my case, even physical therapy, has accelerated to a pl...

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Mastering Mobile Email Deep Linking: 3 Things You Need to Know

More than half of emails are opened on mobile devices. So, if you’re looking to optimize your brand’s email marketing campaigns, one of the best places to start is by improving the mobile experience for your customers. One simple, ...

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More Than 50% of Emails Get Opened on Mobile: Why Email Deep Linking Is More Impor...

No one marvels when water flows from the faucet. When the lights turn on. When the sun rises in the morning and sets at night. When the internet works. These are just a few of the million small details silently humming behind the scenes,...

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5 Examples of Seamless Cross-Platform Experiences to Drive App Growth

52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain mobile users — which means bringing users from other channe...

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The Marketer’s Guide to Email Campaigns That Drive Revenue

Email remains a critical channel for reaching consumers. Statista predicts that by 2022, the global number of email users will reach 4.3 billion — and that by the same year, 333 billion emails will be sent daily. So the audience is there...

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How ZAFUL Drove a 210% Increase in Email Marketing Revenue

According to Fluent, about 3 in 5 consumers check their email on mobile — and 75% of consumers indicate they use their smartphones most often to check email. While email marketing remains an effective channel for reaching users, it’s als...

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely mobile, and marketing teams that focus on des...

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New White Paper: The 2019 Playbook for Cross-Platform Deep Linking and Attribution

At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it should: seamlessly, accurately, and with the capacity to improv...

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