If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links,…
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Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique…
Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores for free, Tokopedia has…
Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns and…
Today, we’re excited to introduce Universal Email, the refreshed product name for Branch’s email solution, which allows marketers to create and measure seamless email to app experiences. When we first…
As overall mobile usage increases, time in-app continues to grow. eMarketer found that the average consumer spends just over 3 hours a day on their mobile device. Of that, an…
Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing channels will…
From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads…
For over a decade, email marketing has proved the highest-performing marketing channel in terms of return on investment. In fact, marketing through email achieves $44 in ROI for every $1…
A leading commerce company with a unique mobile-first, app-first strategy, Boxed Wholesale has leveraged Branch as the foundation of their cross-platform acquisition and retention strategies. In response to their continued…
The holiday season may truly be the most wonderful time of the year, but—for many eCommerce brands and apps—it’s also the most successful. Statista reports a total U.S. holiday season…
Throughout commerce history, companies have created wildly successful product promotions through the use of coupons. In the world of mobile apps, coupons still exist in multiple different forms. They can…