Category: Email

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Deep linking: From URL and URI schemes to Universal Links, App Links, and beyond

If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links, and disc...

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New White Paper: The Product Manager’s Guide to Cross-Platform Onboarding Experiences

Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin.  For product managers, winning this high-stake...

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How Tokopedia Drove 3X Lift in Organic Installs and Reduced Misattribution Across All Channels by 30%

Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores...

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How Rent the Runway Optimizes Mobile Web and Email Marketing for Mobile Acquisition and Engagement

Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns ...

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Deep Linked Email Gets An Upgrade: Meet Universal Email

Today, we’re excited to introduce Universal Email, the refreshed product name for Branch’s email solution, which allows marketers to create and measure seamless email to a...

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How Strava Unifies In-App Experiences with Deep Links

As overall mobile usage increases, time in-app continues to grow. eMarketer found that the average consumer spends just over 3 hours a day on their mobile device. Of that, an ov...

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The Best Marketing Channels to Get More Downloads for Your Mobile App

Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing ...

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The Ultimate Guide to Cost-Effective Mobile User Acquisition

From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion m...

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How to Measure and Optimize Email Marketing Campaigns on Mobile

For over a decade, email marketing has proved the highest-performing marketing channel in terms of return on investment. In fact, marketing through email achieves $44 in ROI for...

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Case Study: How Branch Helps Boxed Wholesale Master Cross-Platform Acquisition and Retention

A leading commerce company with a unique mobile-first, app-first strategy, Boxed Wholesale has leveraged Branch as the foundation of their cross-platform acquisition and retenti...

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The Ultimate Holiday Season Mobile Growth Guide for eCommerce Apps

The holiday season may truly be the most wonderful time of the year, but—for many eCommerce brands and apps—it’s also the most successful. Statista reports a total U.S. holiday ...

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