Email is one of the best channels you can use to continually engage with users and get them to come back to your app. Many mobile marketers and developers utilize…
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Picture this: you’ve spent months if not years developing your app, and have acquired your first 10,000 users. Finally, your hard work has paid off and you can sleep well…
Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in…
The spread of the coronavirus has changed the world we live in and the way people interact with each other. With the shift to a more virtual world, people are…
During this challenging time, brands that learn to adapt quickly to changing consumer behaviors will ultimately thrive. By thinking outside of the box and inventing new ways to engage with…
We all know that right now is an unprecedented time in history. A common challenge businesses face is how to keep going in spite of the difficulties, but among these…
Mobile internet use dominates over desktop: 52.6% of website traffic worldwide came from mobile in 2019. If you aren’t providing customers a top-notch mobile experience, the consequences could be deadly…
At the start of 2019, it was clear that companies could no longer afford to ignore the impact of mobile. This year, our data is even more powerful, suggesting that…
Editor’s note: An abridged version of this blog post first appeared on CMO.com. The CMO of yesterday — a creative, brand-driven executive — is on the verge of extinction. The…
You can have a highly effective app install campaign that brings you new users and increases installs, but that doesn’t mean you should stop there. 71% of app users churn…
Users connect with brands across more channels, platforms, and devices than ever before. Statista forecasts that by 2020, there will be around 6.58 network-connected devices per person around the globe…
The App Store is now over a decade old. According to Statista, over 194B apps were downloaded in 2018. Today there are more than 5B mobile users across the globe….