Category: Facebook

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How to Drive Installs from Facebook Advertising

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers ...

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Celebrating One Year of Facebook MMP

Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch offered a robust deep linking and attribution platform that...

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Best of 2018: The Top 5 Branch Blogs Worth a Second Read

As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to fresh insights on app installs and adoption, we learned a lot this year and hope ...

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Integration Update: A Look Inside The Branch TUNE Migration

Just over two months ago, Branch announced our acquisition of TUNE’s Attribution Analytics. Since then, we’ve heard many questions (both from customers and others in the industry) about how the integration will work. Our team...

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How to Build Effective Facebook Ads for Mobile App Installs

As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network as of January 2018 (with roughly 2.2 billion monthly active u...

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Announcing Universal Ads with Facebook MMP

Today, we’re launching Universal Ads, a product that allows marketers to measure mobile advertising campaigns across web and app properties. Universal Ads uses our Attribution Engine, making it the first-ever product to give marketers an...

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The First Mobile Cross-Platform Conference Recap: A Review of Branchout 2017

Last week, we held the inaugural Branchout Conference, the first-ever industry event focused on what we can do together to overcome the increased fragmentation of the mobile ecosystem, and how we can survive and thrive in this rapidly ev...

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Making URI Schemes Great Again: $uri_redirect_mode

It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago, Facebook effectively broke URI schemes on iOS as well by no longer s...

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How to Add Social Share Buttons to Your iOS and Android Apps: The Quick Guide

According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or told them about it in person. This is the ultimate dream: where...

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How Marketers Can Deep Link from Social Media

Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to specific web pages rather than homepages on ...

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