Category: Facebook

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How to Drive Installs from Facebook Advertising

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.3...

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Celebrating One Year of Facebook MMP

Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch...

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Best of 2018: The Top 5 Branch Blogs Worth a Second Read

As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to fresh insights on app...

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Integration Update: A Look Inside The Branch TUNE Migration

Just over two months ago, Branch announced our acquisition of TUNE’s Attribution Analytics. Since then, we’ve heard many questions (both from customers and others in...

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How to Build Effective Facebook Ads for Mobile App Installs

As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network a...

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Announcing Universal Ads with Facebook MMP

Today, we’re launching Universal Ads, a product that allows marketers to measure mobile advertising campaigns across web and app properties. Universal Ads uses our Attribution E...

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The First Mobile Cross-Platform Conference Recap: A Review of Branchout 2017

Last week, we held the inaugural Branchout Conference, the first-ever industry event focused on what we can do together to overcome the increased fragmentation of the mobile eco...

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Making URI Schemes Great Again: $uri_redirect_mode

It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago, Facebook...

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How to Add Social Share Buttons to Your iOS and Android Apps: The Quick Guide

According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or tol...

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How Marketers Can Deep Link from Social Media

Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users...

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Troubleshooting Facebook Install Ad Discrepancies

Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in the...

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