Google

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Why You Need Branch’s SEO App Attribution Solution

We’re excited to introduce SEO App Attribution, a new solution from Branch that equips brands and agencies with attribution insight into app events (e.g., engagement, acqu...

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Why Flutter Developers Should Use Branch’s Flutter SDK to Power Apps

Learn what the Flutter framework is, how it works, and how we support developers with our Branch Flutter SDK.

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Google Announces Changes to Limit Ad Tracking Behavior on Android

What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.

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Updated for 2019: The Ultimate Android Deep Linking Guide

As time spent within native apps continues to increase for both iOS and Android users, it’s important that you address both operating systems in your 2019 mobile growth plan to ...

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How to Deep Link and Attribute with Android Slices

You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Ac...

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How to Migrate Your Branch-Powered Google AdWords Campaigns

Here at Branch, we recently announced the launch of Universal Ads, which includes an updated integration with AdWords! We now automatically pull your Universal App Campaign conv...

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How to Track Organic and Viral Mobile App Installs

Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means m...

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Branch Product Updates: August 2017

It’s August, and the most exciting thing isn’t going back to school—it’s Branch finding every avenue to deploy your deep links and surface more of your app’s content. This month...

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Is Branch a Replacement for Firebase Dynamic Links?

If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for a backend. You likely then discovered that designing and maintaini...

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Firebase Dynamic Links vs. Branch Links: A Comparison

At Branch, we eat, sleep, and breathe mobile linking. We have been doing this for the last few years, and as app developers ourselves, we’ve been in your shoes and know how crit...

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Creating an App Content Sitemap for Google App Indexing

Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who spends three and a half hours on their p...

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