Category: Google

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Updated for 2019: The Ultimate Android Deep Linking Guide

As time spent within native apps continues to increase for both iOS and Android users, it’s important that you address both operating systems in your 2019 mobile growth plan to make sure you’re leaving no user – and no revenue R...

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How to Deep Link and Attribute with Android Slices

You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Actions enhancement, Slices. (A clever play on pie, for those ...

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How to Migrate Your Branch-Powered Google AdWords Campaigns

Here at Branch, we recently announced the launch of Universal Ads, which includes an updated integration with AdWords! We now automatically pull your Universal App Campaign conversion data via an official Google API, providing you with b...

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How to Track Organic and Viral Mobile App Installs

Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know which efforts led t...

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Branch Product Updates: August 2017

It’s August, and the most exciting thing isn’t going back to school—it’s Branch finding every avenue to deploy your deep links and surface more of your app’s content. This month’s update includes expanded email partners and more support ...

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Is Branch a Replacement for Firebase Dynamic Links?

If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for a backend. You likely then discovered that designing and maintaining one of these is no simple task. Enter BaaS (Backend as a ...

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Firebase Dynamic Links vs. Branch Links: A Comparison

At Branch, we eat, sleep, and breathe mobile linking. We have been doing this for the last few years, and as app developers ourselves, we’ve been in your shoes and know how critical it is that the platform support your every feature. Bra...

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Creating an App Content Sitemap for Google App Indexing

Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who spends three and a half hours on their phone each day is inside apps for all but 20 m...

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Google Accelerated Mobile Pages (AMP) and the Future of Mobile Web

As of last week, there is a new entry in the alphabet soup of web standards: AMP. You may have already noticed the small gray lightning bolt logo in your Google search results, but if not —  start looking. It’s about to show u...

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The War for Mobile Search

There’s a war being waged in mobile. A war to control the final lucrative frontier that will shape how mobile is monetized. The battle is for mobile search, and its outcome is uncertain. Today, mobile search is a wild landscape of compet...

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