Here at Branch, we recently announced the launch of Universal Ads, which includes an updated integration with AdWords! We now automatically pull your Universal App Campaign conversion data via an official…
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Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know…
It’s August, and the most exciting thing isn’t going back to school—it’s Branch finding every avenue to deploy your deep links and surface more of your app’s content. This month’s…
This is the second in a two-part series about deep linked advertising on Google. Part 1 covered background concepts. In this post, we will walk through how to configure everything…
This is the first in a two-part series about deep linked advertising on Google. In this post, we will review the different concepts involved. Part 2 will cover how to configure…
Branch knows just how important a channel like Google is for our partners; as such, we’ve spent a lot of time thinking about and building products to support your deep…
If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for a backend. You likely then discovered that designing…
At Branch, we eat, sleep, and breathe mobile linking. We have been doing this for the last few years, and as app developers ourselves, we’ve been in your shoes and…
Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who spends three and a half hours on their phone each…
As of last week, there is a new entry in the alphabet soup of web standards: AMP. You may have already noticed the small gray lightning bolt logo in your…
There’s a war being waged in mobile. A war to control the final lucrative frontier that will shape how mobile is monetized. The battle is for mobile search, and its…
Happy New Year, dear reader! Throughout the year we’ve kept a close eye on the mobile ecosystem, and we’ve distilled a lot of those thoughts into blog posts here. Like…