Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to determine which channel or campaign r...
Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about that app entirely. To prevent this churn – and make sure users return to a...
Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality app installs once you have an app isn’t easy. With t...
Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cover the same topic for iOS 12, which is equally important. Her...
It’s easy to think app engagement hinges on push notifications and alerts once a user has installed an app and completed their first purchase. But any great product manager knows user retention begins at onboarding. Think about your favo...
CPC. CPM. CPA. CPI. CTR. No matter which paid advertising method mobile marketers rely on to drive app installs, opens, and conversions, the costs continue to rise. APUS Group, a popular Beijing-based developer of Android-specific apps t...
Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique set of strategic and tactical trade...
I was recently at Web Summit in Lisbon talking about mobile growth with startups just gaining momentum, as well as big brands like Burberry and L’Oreal. Along the way, one thing hit me: When the term mobile growth is used, i...
Increasing shifts to mobile are disrupting almost every industry, and that’s especially true in travel. Booking plane, train, and bus tickets has historically required users to stick to their desktops. In Europe, the option beyond deskto...
You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Actions enhancement, Slices. (A clever play on pie, for those ...
