Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in…
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Traditional URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app. Deep linking…
This is the BranchUniversalObject (or BUO for short). Think of it like an empty box. The BUO is used to tell Branch about a piece of content within your application,…
If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole different story. Why…
If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible…
There’s a long list of reasons why email is your best bet to get high quality and engaged users back into your app. But, if you really want the full…
This is the first in a two-part series about deep linked advertising on Google. In this post, we will review the different concepts involved. Part 2 will cover how to configure…
Picture this: you want to get started with Universal Links on iOS and the documentation at Apple has asked you to create and host an AASA file. So, what is…
As you probably know, React Native is a cross-platform development framework rapidly gaining followers. If you have a native SDK (an SDK written in Objective-C, Swift, or Java), you might…
For many app developers, the only thing harder than getting users to install their app is getting them to continue using it. Branch is a great tool for driving continuing…
Update: This was originally posted on July 24th, 2015 but has since been updated with the latest iOS 9.2 information. Now that Apple no longer supports URI schemes for deep…
This is the story by one of our engineers, Derrick, of how two new employees at a young startup built a useful mobile app on a plane ride across the…