Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in Toronto, the…
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Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus…
In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out…
It’s no secret that app users are more likely to engage with content and have a higher lifetime value than their mobile web counterparts. In fact, according to Criteo, 66%…
As mobile app install attribution on iOS and Android (and the user journeys it aims to track) continue to evolve, app attribution has become an increasingly important aspect of growth…
This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the reality of the mobile advertising world is that any campaign…
Mobile growth is challenging for even the best brands out there today. Web marketing was always challenging, but that problem became much more complex with the introduction of mobile –…
So far, this year has become a year of many emerging mobile trends, but it’s undeniably been a year of exciting advancements in mobile app install attribution. Cross-platform, cross-channel attribution…
With the release of Safari 11 and ITP (Intelligent Tracking Prevention) last September, Apple drastically altered how cookies and attribution on the web function. The new restrictions made it significantly…
The numbers are staggering, and you’ve likely heard them before: Mobile ad fraud is growing, and it’s costing marketers billions. According to Juniper Research, overall ad fraud is estimated to…
As overall mobile usage increases, time in-app continues to grow. eMarketer found that the average consumer spends just over 3 hours a day on their mobile device. Of that, an…
What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise companies alike are allocating…