Category: How Tos

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How Checkout 51 Deep Links in Ads (and Optimizes Click-to-Open Rate)

Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in ...

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How to Optimize Apple Search Ads Attribution with Branch’s Universal Ads

Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus...

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How to Track App Downloads: The Mobile Marketer’s Guide

In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out...

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How to Double App Engagement and Mobile Purchases like Bloom & Wild

It’s no secret that app users are more likely to engage with content and have a higher lifetime value than their mobile web counterparts. In fact, according to Criteo, 66% of mo...

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How Mobile App Install Attribution Works for iOS and Android

As mobile app install attribution on iOS and Android (and the user journeys it aims to track) continue to evolve, app attribution has become an increasingly important aspect of ...

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How to Optimize Mobile In-App Ads Like a Pro

This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the reality of the mobile advertising world is that any campaign ...

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How to Master the Three Phases of Mobile Growth: A C-Level Approach

Mobile growth is challenging for even the best brands out there today. Web marketing was always challenging, but that problem became much more complex with the introduction of m...

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How to Optimize Mobile App Install Attribution (and Why It’s Essential)

So far, this year has become a year of many emerging mobile trends, but it’s undeniably been a year of exciting advancements in mobile app install attribution. Cross-platform, c...

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Web Attribution & Cookie-Tracking: A 2018 Tragedy

With the release of Safari 11 and ITP (Intelligent Tracking Prevention) last September, Apple drastically altered how cookies and attribution on the web function. The new restri...

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How to Prevent Mobile Ad Fraud & Click Fraud: The $6.5BN Question

The numbers are staggering, and you’ve likely heard them before: Mobile ad fraud is growing, and it’s costing marketers billions. According to Juniper Research, overall ad fraud...

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How Strava Unifies In-App Experiences with Deep Links

As overall mobile usage increases, time in-app continues to grow. eMarketer found that the average consumer spends just over 3 hours a day on their mobile device. Of that, an ov...

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