Category: How Tos

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How to Optimize Influencer Marketing for Your Mobile App

What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise...

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The Best Marketing Channels to Get More Downloads for Your Mobile App

Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing ...

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Accelerated Mobile Pages: What is AMP, and What Does It Mean for Your Mobile Business?

What is AMP (Accelerated Mobile Pages)? If you’ve ever searched for content and interacted with the results on a mobile device, you’ve probably encountered AMP, or Accelerated M...

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The Web-to-App Experience Users (and Apps) Deserve: How OLX Increased Conversions from Web 10x with Branch

A leading online marketplace operating in 45 countries, OLX has found success encouraging mobile web visitors to convert into app users in a contextual, personalized fashion. OL...

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How to Drive Mobile App Installs and Open Your App from Any Mobile Browser

We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have become d...

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Announcing Branch’s 2018 Mobile Growth Handbook

2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts th...

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How to Measure Facebook Mobile App Installs

The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and ...

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How to Integrate Apple’s SKAdNetwork in iOS 11.3

How Ad Networks Work on iOS In order to advertise your mobile app across other third party applications, you typically would work with a third-party ad network. The ad network i...

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The Mobile Marketer’s Guide to Content and Mobile SEO

For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of str...

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How to Control Your Branch Dashboard User Access

Branch’s products influence a wide variety of roles and teams within companies around the world. The most successful organizations have teams of users across the product, market...

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How to Edit Mobile Web-to-App Banners on the Fly with Branch Journeys

The one question every mobile marketer ponders—web or app? The answer is simple: there is a time for each, and there is a user for each. While mobile app users convert 3x more t...

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