Category: How Tos

image1-2-768x492.png

What is Cross-Platform Attribution, and Why is It Difficult to Achieve?

This blog post was originally published in 2018. You can also read one of our newer posts on how deep linking technology influences cross-platform user acquisition. What is cros...

image1-768x428.jpg

Announcing Branch’s Mobile Growth Glossary

Here at Branch, we believe collaboration between well-informed mobile experts leads to the world’s most successful mobile growth strategies and resources. This is precisely why ...

iStock-467068210-768x482.jpg

How to Consolidate Web and App Conversion Tracking in Three Easy Steps

These days, some of your most loyal and highly converting users are your mobile app users. When you compare mobile app engagement to mobile web engagement, the results are parti...

wpADs_1200x627_2-768x402.png

The Ultimate Guide to Web and App User Attribution

This blog post was originally published in 2018. You can also read about how to optimize your cross-platform deep linking and attribution to maximize ROI in our 2019 playbook. T...

iStock-838089884-768x512.jpg

Four Best Practices for Cross-Platform Partner Marketing Success

Though overall time spent with digital media continues to increase, it’s hardly surprising that time spent on mobile platforms is exponentially rising—and that it shows no signs...

iStock-658967214-768x576.jpg

How to Build Effective Facebook Ads for Mobile App Installs

As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network a...

iStock-638149788-768x512.jpg

How to Migrate Your Branch-Powered Google AdWords Campaigns

Here at Branch, we recently announced the launch of Universal Ads, which includes an updated integration with AdWords! We now automatically pull your Universal App Campaign conv...

image2-768x359.png

How to Manage and Optimize Apple Search Ads Campaigns in 2018

Most—if not all—mobile marketers have at least considered adding Apple Search Ads to their mobile marketing growth stacks. Now that we’re in 2018 and the effects of Apple Search...

Banner-LP-UltimateGuideCostEffective-768x402.png

The Ultimate Guide to Cost-Effective Mobile User Acquisition

From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion m...

male_holding_an_iphone_x-768x512.jpg

How to Submit an App that Uses IDFAs to the App Store

During the Apple App Store submission process, developers are asked to specify if their apps use the IDFA. Incorrectly specifying how your app uses this identifier can cause you...

image2-1-768x483.png

Are You Misattributing Half Your Installs?: How Nextdoor Uses Branch to Increase the Number of Attributed Installs

Nextdoor is the private social network for your neighbors and community. Nextdoor relies on Branch for accurate advertising attribution, and takes advantage of Branch’s Attribut...

Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements!