This is the BranchUniversalObject (or BUO for short). Think of it like an empty box. The BUO is used to tell Branch about a piece of content within your application,…
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If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole different story. Why…
If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible…
There’s a long list of reasons why email is your best bet to get high quality and engaged users back into your app. But, if you really want the full…
Update: due to changes by Google, it is not currently possible to reliably deep link from any type of Google ad. We are working with Google to find a solution that…
Picture this: you want to get started with Universal Links on iOS and the documentation at Apple has asked you to create and host an AASA file. So, what is…
As you probably know, React Native is a cross-platform development framework rapidly gaining followers. If you have a native SDK (an SDK written in Objective-C, Swift, or Java), you might…
Facebook. It’s an ever flowing fountain of potential users for your mobile business. With over a billion daily active users, it’s the single largest, unified source of new users available…
For many app developers, the only thing harder than getting users to install their app is getting them to continue using it. Branch is a great tool for driving continuing…
This was originally posted on July 20th, 2015 but has since been updated with the latest information. Now that Apple no longer supports URI schemes for deep linking, developers must…
This is the story by one of our engineers, Derrick, of how two new employees at a young startup built a useful mobile app on a plane ride across the…
Here at Branch, we exist to make mobile linking easier. Branch Links deliver many different things such as smart redirecting, contextual deep linking, search indexing and download analytics. We think…