Chalk one up for the rumor mill – IDFA deprecation is officially on ice for the next few months. Apple confirmed this morning that, “to give developers time to make…
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It’s been a wild few months as everyone in the mobile ecosystem braces themselves for the impact iOS 14 will have on the industry. Our intention is to act as…
The release of iOS14 is happening in a couple of weeks, in which Limit Ad Tracking will be enabled by default, rendering the IDFA obsolete. Everyone in the mobile advertising…
If you work in mobile marketing, product, or advertising in a region where iOS is widely adopted, your world changed on June 22nd. If you are looking for a quick…
Branch believes that privacy-first, device-level data is the best option for the mobile industry, and we are committed to maintaining these insights for our customers. We’re working closely with all…
During 2020’s WWDC, Apple announced that with the release of iOS 14 — likely in September or October — the IDFA will now be an exclusively opt-in feature, and that…
A special thanks to Alex Bauer for his help on this post. His mobile newsletter is one of the best in mobile and even though I work at Branch, my…
At WWDC 2020, Apple announced that iOS 14 will make some significant changes to mobile tracking. The gist is that users will need to opt into tracking, meaning the IDFA…
Update: we have published a follow-up post: How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy and IDFA Changes The world of app install attribution…