Apple announced improvements to SKAdNetwork and the latest on AppTrackingTransparency compliance at their annual Worldwide Developers Conference (WWDC). Read on to learn more ab...
What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...
Get inspired and achieve higher user opt-in rates on iOS 14 with these examples of App Tracking Transparency strategies from leading brands.
Learn how iOS 14.5 changes will be reflected in your Branch data, and learn what updates to make to your Branch app configuration.
The iOS 14 changes are a perfect example of needing to balance policy compliance and fight for the rights of mobile-focused businesses. Learn more in our latest blog post.
iOS 14.5 is quickly coming in the next few weeks. If you haven't made the necessary changes, you will experience campaign disruption. Read this short-term iOS 14.5 survival guid...
iOS 14.5 is fast approaching — and you can't wait any longer to prepare. Discover what you should do now to avoid disruption and ensure success in a post-iOS 14 world.
Apple just landed a new world order for attribution on iOS. Learn the new changes and what they mean for the mobile industry.
Google recently announced an important iOS 14 update — find out what it is and the actions you should take as a mobile marketer.
Learn how Branch, Fyber, and Moloco are testing SKAdNetwork for Programmatic User Acquisition.
Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. Branch recently hos...
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