2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
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Perhaps unbeknownst to you, your journey to this webpage has been a series of hops made possible by dozens of open source applications. Whether it is the encryption used to…
Here at Branch, we believe collaboration between well-informed mobile experts leads to the world’s most successful mobile growth strategies and resources. This is precisely why we’ve created the official Branch…
These days, some of your most loyal and highly converting users are your mobile app users. When you compare mobile app engagement to mobile web engagement, the results are particularly…
This is an excerpt from our brand new white paper, the Ultimate Guide to Web and App User Attribution. Click here to download the full version. The introduction of smartphones…
Though overall time spent with digital media continues to increase, it’s hardly surprising that time spent on mobile platforms is exponentially rising—and that it shows no signs of slowing down….
As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network as…
Here at Branch, we recently announced the launch of Universal Ads, which includes an updated integration with AdWords! We now automatically pull your Universal App Campaign conversion data via an official…
We enjoy sharing our partners’ mobile growth tips and insights, in the form of growth stories. Earlier this year, we brought you Raken Director of Marketing Evan Barry’s “5 Best…
Most—if not all—mobile marketers have at least considered adding Apple Search Ads to their mobile marketing growth stacks. Now that we’re in 2018 and the effects of Apple Search Ads…
From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads…
During the Apple App Store submission process, developers are asked to specify if their apps use the IDFA. Incorrectly specifying how your app uses this identifier can cause your app…