Category: Industry Insights

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Google Announces Changes to Limit Ad Tracking Behavior on Android

What does Google’s latest change to the GAID entail, and what does it mean for mobile marketers? Learn more in our blog post.

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Like Facebook in 2017, Apple Closes “Deep Link” Ad Tracking Loophole

Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.

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UX Insights with cure.fit: Crafting User Experiences for Enhanced Discoverability ...

Learn how cure.fit strategically crafts user experiences that increase discoverability and engagement on mobile.

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The Festive Season Guide For In-App Marketers | 2020

Learn trends for this festive season to help win over the connected consumer.

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The Agency View of an IDFA-less Future

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Branch recently hos...

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How the Market is Reacting to SKAdNetwork and Apple’s Privacy and IDFA Changes

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  If you work in mobi...

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What Is the IDFA? Learn What It’s Used for — and Why iOS 14 Killed It

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  During 2020’s WWDC,...

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The Limitations of SKAdNetwork – Pros and Cons vs. an MMP for Mobile Tracking

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Apple’s latest plan...

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iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to t...

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  A special thanks to...

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How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy an...

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  At WWDC 2020, Apple anno...

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The App Attribution Industry Is Dead. Embrace the Post-IDFA Era with Branch

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Update: we have pub...

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