From wherever you approach it, the mobile app market is increasingly in the world’s spotlight. This year is projected to see $77 billion in total mobile app revenue, with 197 billion…
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Apple used WWDC this year to announce exciting new iOS technologies like Augmented Reality and more powerful Siri voice control. Of course, anyone involved in the mobile ecosystem knows those…
The 2017 Mary Meeker Internet Trends Report is officially live. For those that aren’t aware, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, has assembled an internet trend…
Instantaneous access to native mobile apps, or: Instant Apps. I’m extremely excited to announce complete Branch support for all aspects of Google’s Instant Apps product today. If you have a…
Deep Links, Universal Links, URI/URL Schemes, and App Links have all changed the world of linking to content inside mobile apps considerably over the last few years. This has left…
After a slew of major ecosystem changes to mobile standards and implementations in 2015, the pace slowed considerably in 2016. But that doesn’t mean that deep linking and optimizing for…
This is a guest post from StoreMaven, the leading App Store Optimization platform. The information in this post is based on thousands of tests and over one billion data points collected…
From improved web and app analytics to new Journeys templates, we’re excited to share our new features just in time for the holidays! Click through each feature below to explore…
The emergence of mobile has caused marketers to re-think how they approach traditional marketing channels. This year, $6 billion was spent online between Black Friday and Cyber Monday, with over…
At Branch, we believe that linking should be easy. You shouldn’t have to think twice about the types of links you use, the devices they support, or whether your website…
If you attended Mobile Shopping in 2016, you know how the days were filled with poignant conversations, open roundtables, inspiring keynotes, and one particularly heated panel. While the casual atmosphere…
When launching their first app, Kindred, the founders of Branch discovered that growth was difficult, despite being featured in the App/Play Store. Sure, there was an initial surge, but how…