Category: Industry Insights

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UX Insights with cure.fit: Crafting User Experiences for Enhanced Discoverability ...

Learn how cure.fit strategically crafts user experiences that increase discoverability and engagement on mobile.

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The Festive Season Guide For In-App Marketers | 2020

Learn trends for this festive season to help win over the connected consumer.

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The Agency View of an IDFA-less Future

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Branch recently hosted its first-ever Agency Advisory Council; a close-knit gro...

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How the Market is Reacting to SKAdNetwork and Apple’s Privacy and IDFA Changes

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  If you work in mobile marketing, product, or advertising in a region where iOS ...

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What Is the IDFA? Learn What It’s Used for — and Why iOS 14 Killed It

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  During 2020’s WWDC, Apple announced that with the release of iOS 14 — likely in...

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The Limitations of SKAdNetwork – Pros and Cons vs. an MMP for Mobile Tracking

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Apple’s latest plans for iOS 14 will effectively render the IDFA useless for mo...

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iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to t...

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  A special thanks to Alex Bauer for his help on this post. His mobile newsletter...

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How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy an...

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  At WWDC 2020, Apple announced that iOS 14 will make some significant changes to mobi...

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The App Attribution Industry Is Dead. Embrace the Post-IDFA Era with Branch

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Update: we have published a follow-up post: How To Prepare Your Mobile App and ...

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Mobile in the Time of COVID-19

“In strange and uncertain times such as those we are living in, sometimes a reasonable person might despair. But hope is unreasonable and love is greater even than this. May we trust the inexpressible benevolence of the creative impulse....

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