If you work in mobile marketing, product, or advertising in a region where iOS is widely adopted, your world changed on June 22nd. If you are looking for a quick…
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During 2020’s WWDC, Apple announced that with the release of iOS 14 — likely in September or October — the IDFA will now be an exclusively opt-in feature, and that…
Apple’s latest plans for iOS 14 will effectively render the IDFA useless for mobile app advertisers, and Apple’s proposed replacement goes by the name of SKAdNetwork. For better or for…
A special thanks to Alex Bauer for his help on this post. His mobile newsletter is one of the best in mobile and even though I work at Branch, my…
At WWDC 2020, Apple announced that iOS 14 will make some significant changes to mobile tracking. The gist is that users will need to opt into tracking, meaning the IDFA…
Update: we have published a follow-up post: How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy and IDFA Changes The world of app install attribution…
“In strange and uncertain times such as those we are living in, sometimes a reasonable person might despair. But hope is unreasonable and love is greater even than this. May…
Listen and subscribe on:Apple Podcast | Google Podcast | Spotify | Stitcher | YouTube When you hear the word growth what do you think about? When I looked up…
At the start of 2019, it was clear that companies could no longer afford to ignore the impact of mobile. This year, our data is even more powerful, suggesting that…
You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for…
You’ve all heard the stories or know someone from your network who built a business primarily on virality. Virality is a challenging feature to build, optimize, and measure, especially since…
Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane…