Category: Industry Insights

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iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to the IDFA Going Away, and What This Means for the Industry

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  A special thanks to...

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How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy and IDFA Changes

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  At WWDC 2020, Apple anno...

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The App Attribution Industry Is Dead. Embrace the Post-IDFA Era with Branch

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Update: we have pub...

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Mobile in the Time of COVID-19

“In strange and uncertain times such as those we are living in, sometimes a reasonable person might despair. But hope is unreasonable and love is greater even than this. May we ...

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Announcing the How I Grew This Podcast

Listen and subscribe on:Apple Podcast | Google Podcast | Spotify | Stitcher | YouTube   When you hear the word growth what do you think about? When I looked up what growth ...

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Mobile to Drive Business Growth in 2020

At the start of 2019, it was clear that companies could no longer afford to ignore the impact of mobile. This year, our data is even more powerful, suggesting that mobile must b...

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The Threat of Walled Gardens on Mobile Advertising

You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for an advertisement that...

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Mobile Sharing and Referral Feature Benchmarks from Branch

You’ve all heard the stories or know someone from your network who built a business primarily on virality. Virality is a challenging feature to build, optimize, and measure, esp...

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How to Build a Data-Dependent Company When Data is a Bad Word

Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates...

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Use...

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Introducing Agency Access for Branch

Here at Branch, we know trusted agencies are often involved in carrying out important business functions for our mutual customers. We also understand how important it is for our...

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