Category: Industry Insights


Announcing the How I Grew This Podcast

Listen and subscribe on:Apple Podcast | Google Podcast | Spotify | Stitcher | YouTube   When you hear the word growth what do you think about? When I looked up what growth means, Merriam Webster’s definition is only 3 words: Progres...


Mobile to Drive Business Growth in 2020

At the start of 2019, it was clear that companies could no longer afford to ignore the impact of mobile. This year, our data is even more powerful, suggesting that mobile must be a core focus of businesses — no matter their vertical — in...


The Threat of Walled Gardens on Mobile Advertising

You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for an advertisement that potentially drove that user, and you have no choice but to ...


Mobile Sharing and Referral Feature Benchmarks from Branch

You’ve all heard the stories or know someone from your network who built a business primarily on virality. Virality is a challenging feature to build, optimize, and measure, especially since a lot of it can happen via channels that are i...


How to Build a Data-Dependent Company When Data is a Bad Word

Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates up to 1 TB of data every flight to keep us safe and improve...


Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely mobile, and marketing teams that focus on des...


Introducing Agency Access for Branch

Here at Branch, we know trusted agencies are often involved in carrying out important business functions for our mutual customers. We also understand how important it is for our customers to be entirely comfortable with the levels of fun...


New White Paper: The 2019 Playbook for Cross-Platform Deep Linking and Attribution

At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it should: seamlessly, accurately, and with the capacity to improv...


How to Track App Store Downloads Initiated on the Mobile Web

Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to determine which channel or campaign r...


The Anatomy of a Perfect Paid App Install Campaign

Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality app installs once you have an app isn’t easy. With t...

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