Category: Industry Insights

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The Launch Checklist: A Planning Tool for Pre and Post App Launch

When launching their first app, Kindred, the founders of Branch discovered that growth was difficult, despite being featured in the App/Play Store. Sure, there was an initial su...

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Driving Mobile Growth: Deep Linking From iOS Instagram

With over 400 million active users, Instagram has grown to be one of the most important social networks in our digital world. By now, you’ve probably heard the stories of busine...

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Cleared For Takeoff: Branch & iOS 10

Every year, when the new iOS update comes out, the Branch teams waits anxiously to hear their marching orders from the Apple team at WWDC. And this year was no different. At fir...

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How to Configure Your App’s Sharing for iOS 10’s iMessage Update

With iOS 10, comes a complete host of changes ranging from in-message interactable apps, and a completely separate App Store, to links populated with full graphic previews. It’s...

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Setting Up Your iOS 10 iMessages App With Attribution and Deep Linking

iOS 10 introduces some powerful new functionality on top of the iOS 9 extension system that gave birth to custom keyboards and ad blockers. iOS 10 features a new App Store that ...

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iOS 10 Spotlight App Discovery: NSUserActivity and Search Relevancy

When I heard that iOS 10 was the first version to support app content discovery, I was overjoyed. The dream of app discovery through Apple’s native search would finally be a rea...

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Why You Should Care About Deep Linking

This is a preview of our latest eBook, Why You Should Care About Deep Linking. To download the full eBook, click here.  Branch provides the leading cross-platform linking a...

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No, Americans Do Not Install an Average of Zero Apps Per Month

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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The 2016 Mobile Growth Handbook

We are at a time of extraordinary change. And history is repeating itself in 2016 as modern marketing becomes eerily similar to the advertising revolution that took place in the...

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Q & A: Defining the Mobile Landscape

This is a preview of a Q & A that Branch co-founder Mike Molinet did with Thalamus, a discovery engine and review platform for online advertising. To read the full inte...

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Apple iOS 10 Update Deep Linking Review

With every new operating system version on iOS or Android, comes substantial changes to even the most basic functionality of the operating system. As developers trying to build ...

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