As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to…
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CPC. CPM. CPA. CPI. CTR. No matter which paid advertising method mobile marketers rely on to drive app installs, opens, and conversions, the costs continue to rise. APUS Group, a…
We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapchat performance across both paid…
The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram…
As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network as…
Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in…
This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment…
Update: due to changes by Google, it is not currently possible to reliably deep link from any type of Google ad. We are working with Google to find a solution that…
This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment…
Branch works with thousands of apps. And in just the last year I’ve helped almost 800 apps integrate the Branch SDK. While working with app developers on these integrations, I’ve…
App advertising through Google AdWords can be incredibly powerful, but it requires finesse to get the results you want. As a growing company ourselves, we appreciate the challenges of building…
Nearly two years ago, we asked Facebook to enable deferred deep linking. We’ve pushed for it ever since, and with F8, we see light at the end of the tunnel….