The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram…
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As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network as…
Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in…
This is the first in a two-part series about deep linked advertising on Google. In this post, we will review the different concepts involved. Part 2 will cover how to configure…
Branch works with thousands of apps. And in just the last year I’ve helped almost 800 apps integrate the Branch SDK. While working with app developers on these integrations, I’ve…
App advertising through Google AdWords can be incredibly powerful, but it requires finesse to get the results you want. As a growing company ourselves, we appreciate the challenges of building…
Nearly two years ago, we asked Facebook to enable deferred deep linking. We’ve pushed for it ever since, and with F8, we see light at the end of the tunnel….