The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In...
When done right, social media linking can be a powerful tool if you can create value for your target audience. By following the best practices we outline for you in this article...
Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.3...
Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond las...
Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-...
Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly f...
As 65% of mobile app downloads are sourced from a search on the iOS App Store, you likely already know the value of app store optimization (ASO) and have considered adding ̵...
As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to fresh insights on app...
CPC. CPM. CPA. CPI. CTR. No matter which paid advertising method mobile marketers rely on to drive app installs, opens, and conversions, the costs continue to rise. APUS Group, ...
We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapcha...
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