Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
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Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to…
Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality…
Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly from Apple Search…
As 65% of mobile app downloads are sourced from a search on the iOS App Store, you likely already know the value of app store optimization (ASO) and have considered…
As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to…
CPC. CPM. CPA. CPI. CTR. No matter which paid advertising method mobile marketers rely on to drive app installs, opens, and conversions, the costs continue to rise. APUS Group, a…
We’re excited to announce that Branch has been named an official Snapchat Measurement Partner. This partnership offers Branch customers the chance to drive and attribute Snapchat performance across both paid…
The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram…
As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network as…
Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in…
This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment…