At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially…
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If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible…
Update: we now have actual data on how this change has affected app install rates. Read more here. With iOS 10.3, Apple has gifted the world new powerful features and fixes…
Picture this: you want to get started with Universal Links on iOS and the documentation at Apple has asked you to create and host an AASA file. So, what is…
Every year, when the new iOS update comes out, the Branch teams waits anxiously to hear their marching orders from the Apple team at WWDC. And this year was no…
With iOS 10, comes a complete host of changes ranging from in-message interactable apps, and a completely separate App Store, to links populated with full graphic previews. It’s a brave new…
iOS 10 introduces some powerful new functionality on top of the iOS 9 extension system that gave birth to custom keyboards and ad blockers. iOS 10 features a new App…