It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago, Facebook effectively broke URI schemes on iOS as well by no longer s...
At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially low-tech ransomware, and unfortunately it was realistic enough ...
If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible to build yourself, because the ecosystem hasn’t caught up yet. Now the good n...
Update: we now have actual data on how this change has affected app install rates. Read more here. With iOS 10.3, Apple has gifted the world new powerful features and fixes for important security holes. For your typical iPhone user, it’s...
Picture this: you want to get started with Universal Links on iOS and the documentation at Apple has asked you to create and host an AASA file. So, what is an AASA file? The AASA (short for apple-app-site-association) is a file that live...
Every year, when the new iOS update comes out, the Branch teams waits anxiously to hear their marching orders from the Apple team at WWDC. And this year was no different. At first, it seemed like iOS 10 didn’t include anything that would...
With iOS 10, comes a complete host of changes ranging from in-message interactable apps, and a completely separate App Store, to links populated with full graphic previews. It’s a brave new world, and you probably are asking yourself whe...
iOS 10 introduces some powerful new functionality on top of the iOS 9 extension system that gave birth to custom keyboards and ad blockers. iOS 10 features a new App Store that lets user install apps directly into iMessage, the homegrown...
This was originally posted on July 20th, 2015 but has since been updated with the latest information. Now that Apple no longer supports URI schemes for deep linking, developers must implement Universal Links in order to deep link properl...
