Chalk one up for the rumor mill – IDFA deprecation is officially on ice for the next few months. Apple confirmed this morning that, “to give developers time to make…
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It’s been a wild few months as everyone in the mobile ecosystem braces themselves for the impact iOS 14 will have on the industry. Our intention is to act as…
The release of iOS14 is happening in a couple of weeks, in which Limit Ad Tracking will be enabled by default, rendering the IDFA obsolete. Everyone in the mobile advertising…
If you work in mobile marketing, product, or advertising in a region where iOS is widely adopted, your world changed on June 22nd. If you are looking for a quick…
Branch believes that privacy-first, device-level data is the best option for the mobile industry, and we are committed to maintaining these insights for our customers. We’re working closely with all…