Apple announced improvements to SKAdNetwork and the latest on AppTrackingTransparency compliance at their annual Worldwide Developers Conference (WWDC). Read on to learn more ab...
At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next.
As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...
Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.
App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?
What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...
Get inspired and achieve higher user opt-in rates on iOS 14 with these examples of App Tracking Transparency strategies from leading brands.
We are excited to announce that our SKAdNetwork integration with Twitter is now complete. Learn how this integration helps you gain more insight into the performance of your Twi...
iOS 14.5 is coming next week. What does this mean for you, and what can you still do to prepare?
Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.
Learn how iOS 14.5 changes will be reflected in your Branch data, and learn what updates to make to your Branch app configuration.
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