Category: iOS 14

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What Are App Clips and How Do They Work?

App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?

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Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...

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How to Achieve High User Opt-in Rates on iOS from Leading Brands

Get inspired and achieve higher user opt-in rates on iOS 14 with these examples of App Tracking Transparency strategies from leading brands.

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Announcing SKAdNetwork Support for Twitter Campaigns

We are excited to announce that our SKAdNetwork integration with Twitter is now complete. Learn how this integration helps you gain more insight into the performance of your Twi...

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The Wait Is Over for iOS 14.5

iOS 14.5 is coming next week. What does this mean for you, and what can you still do to prepare?

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Like Facebook in 2017, Apple Closes “Deep Link” Ad Tracking Loophole

Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.

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Branch Ads Analytics Changes for iOS 14.5

Learn how iOS 14.5 changes will be reflected in your Branch data, and learn what updates to make to your Branch app configuration.

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iOS 14 AppTrackingTransparency: Balancing Rebellion and Conservation

The iOS 14 changes are a perfect example of needing to balance policy compliance and fight for the rights of mobile-focused businesses. Learn more in our latest blog post.

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Attribution on iOS 14: How to Survive if You Missed the Lifeboat

iOS 14.5 is quickly coming in the next few weeks. If you haven't made the necessary changes, you will experience campaign disruption. Read this short-term iOS 14.5 survival guid...

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Attribution on iOS 14: You Cannot Afford to Wait Any Longer

iOS 14.5 is fast approaching — and you can't wait any longer to prepare. Discover what you should do now to avoid disruption and ensure success in a post-iOS 14 world.

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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

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