iOS 16

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How Branch Simplifies SKAN 4.0

Author’s note: For historical context, we highly suggest checking out our previously published blog posts on SKAN 4.0:  SKAN Recap: What’s changed since WWDC? SKAdNetwork 4...

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SKAdNetwork 4.0 Is Out — What Happens Now?

In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need...

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SKAN 4.0 Recap: What’s Changed Since WWDC 2022?

We share everything you need to know about Apple's iOS 16.1 release (as well as SKAN 4.0) since the initial announcement at WWDC 2022.

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