iOS 16


How Branch Simplifies SKAN 4.0

Author’s note: For historical context, we highly suggest checking out our previously published blog posts on SKAN 4.0:  SKAN Recap: What’s changed since WWDC? SKAdNetwork 4...


SKAdNetwork 4.0 Is Out — What Happens Now?

In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need...


SKAN 4.0 Recap: What’s Changed Since WWDC 2022?

We share everything you need to know about Apple's iOS 16.1 release (as well as SKAN 4.0) since the initial announcement at WWDC 2022.

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